Senior Marketing Operations Manager

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. If you love technology, and are keen to join an industry leader — we would love to hear from you!

As a Senior Marketing Operations Manager your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. Working in close partnership with our Senior Marketing Automation Manager — who focuses on lifecycle programs and marketing team alignment — you will together drive the evolution of our Marketo practice, with your focus weighted toward the systems, processes, and cross-functional partnerships that ensure marketing-sourced pipeline converts efficiently and predictably.

You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab's commercial growth.
If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.

How you'll make an impact:

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  Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well-architected, and aligned to business objectives

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  Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated

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  Bring a data-driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization

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  Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab's marketing infrastructure competitive and future-ready

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  Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards

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  Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform

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  Contribute to the design, implementation, and ongoing optimization of Geotab's lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments

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  Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership

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  Leverage intent and enrichment data from platforms such as 6sense, ZoomInfo, and other data providers to enhance scoring accuracy and improve the quality of leads passed to sales

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  Regularly review and refine scoring models in response to pipeline performance data, sales feedback, and evolving go-to-market priorities

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  Work with LeanData to ensure lead-to-account matching, routing logic, and attribution frameworks are functioning accurately and efficiently

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  Act as the primary Marketing Operations liaison to the Revenue Operations team, building a strong, collaborative bridge between marketing systems and the broader revenue technology ecosystem

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  Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and enabling accurate, end-to-end funnel visibility

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  Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards, ensuring marketing and sales are working from a common framework

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  Contribute to the development and ongoing management of SLAs between Marketing and Sales, driving accountability on both sides of the handoff

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  Bring a data-driven perspective to revenue planning conversations, using funnel analytics to inform targets, investment decisions, and go-to-market priorities

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  Contribute to the marketing data strategy as it relates to lead and account data quality, enrichment, and governance — ensuring Geotab's marketing database is accurate, compliant, and optimized for targeting and personalization

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  Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, LeanData, and other enrichment or intent tools

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  Work closely with the Marketing AI Systems & Automation Manager to identify operational use cases where AI can improve lead management, scoring, and RevOps alignment workflows

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  Develop and maintain reporting and dashboards that provide clear visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue

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  Contribute to the broader Marketing Operations team strategy, supporting the development of junior team members and helping shape how the function evolves at Geotab

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  Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams, acting as a trusted partner and clear communicator across functions

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  Translate complex operational concepts into clear business narratives for senior marketing and sales leadership, ensuring operational decisions are understood and supported at the executive level

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  Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making across the broader marketing organization

What you'll bring to the role: