Social Media & Communications Executive (Contract)

As one of the leading international schools in Singapore, GESS is home to students from over 70 nations worldwide. We are for many families the home away from home and we are very happy that they are part of our school community which is based on mutual support and solidarity. With our language programme, we support our students to nurture this part of their identity and want to preserve the opportunity that they can grow up with multiple languages to be best prepared for an international environment. With the German International Abitur or the IB Programme they are perfectly prepared for their career after school. Our students enjoy lifelong learning and we take pride in our GESS values of respect, openness and diversity which our students will nurture in their life after school.

We were awarded with the “Deutsche Schulpreis” (German school prize) 2022, which was given to us for our extraordinary concept according to their motto “Make teaching better”. We stand out as the only German school abroad nominated for this award.

The Social Media & Communications Executive is responsible for managing and enhancing the school’s digital presence through strategic social media management, content creation, and communications initiatives. The role focuses on delivering engaging and brand-aligned content, supporting event coverage, fostering community engagement, and translating internal updates into effective external communications. The incumbent will also contribute to strengthening the school’s brand identity, supporting stakeholders across departments, and driving continuous improvement through performance insights and digital communication strategies.

 

This is a 1-year contract position (renewable), remunerated at an hourly rate of $20 per hour.

Manage GESS’s social media accounts (Facebook, Instagram, LinkedIn, etc.).

Plan and execute weekly/monthly content calendars to ensure platforms are regularly populated with engaging, high-quality content.

Ensure all social media activities reflect the GESS visual and verbal brand identity consistently

Create copy consistent with the GESS brand personality, incorporating a defined hashtag strategy.

Perform photo/video taking and editing for social media and documentation; provide on-site support/coverage for major events (e.g., EUFF).

Facilitate the setup of paid social media advertising and marketing campaigns.

Oversee social media queries and emails, ensuring timely responses or redirection to relevant parties.

Mentor and provide approval for TikTok content created by the GESS Student Media Makers (GSMM).

Provide social media guidance to staff (e.g., academic Social Media Ambassadors) as needed.

Write and publish news articles for the school newsletter and internal communication platforms or projects.

Collaborate with academic and admin departments to transform internal updates into cohesive external-facing narratives.

Support the creation of social media metrics reporting and strategy development.

Facilitate internal requests from academic and admin personnel.

Other ad-hoc duties related to communications.