Senior Marketing Insights Manager

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. 

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. 

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

We’re hiring a Senior Marketing Insights Manager to lead how we measure, understand, and improve marketing performance at Maple.

The Senior Marketing Insights Manager will lead the development and execution of Maple’s marketing measurement strategy. They will transform complex data into clear, actionable insights that inform investment decisions, optimize omnichannel performance, and uncover new growth opportunities. This role will own high-impact, cross-functional initiatives, including advanced segmentation, personalization at scale, and full-funnel measurement. 

Identify inefficiencies in current measurement and reporting processes; implement scalable systems to improve speed, accuracy, and accessibility.

Oversee and optimize event tracking frameworks (e.g., Google Tag Manager, offline conversion APIs)  to ensure accurate, scalable, and privacy-compliant data collection across all digital touchpoints.

Design and oversee a structured experimentation roadmap, including A/B and multivariate testing frameworks, to validate hypotheses and drive incremental performance improvements.

Drive the integration of AI and agentic workflows into marketing analytics, designing systems that automate insight generation, optimize decision-making, and scale personalization across the organization.

Experience with predictive modelling or personalization frameworks.

Familiarity with tracking tools such as Google Tag Manager or conversion APIs.

Experience working in a B2C, SaaS, or healthcare environment.

We are a team: We’re team Maple. We’re better together. We support each other, face challenges collectively, and are  united in a belief that we can make a positive difference in healthcare, as one.

We can do big things: We’re bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals.

We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes.

We get better every day: We never settle. We’re always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services.

We’re all the way in: We’re fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day.

We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.

We care about your health and well-being. Here’s how we’ve got you covered:

Competitive benefits package: Health, dental, counselling, and life insurance coverage to care for you and your loved ones.

Health spending account: Extra funds for wellness essentials like eyeglasses, therapy, and more.

Maple access: Virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.

Flex Benefits Budget: An annual budget to support your growth and well-being. A portion of this budget is dedicated to learning and development through our Branch Out Budget, with the remaining amount flexible to use toward wellness expenses, additional learning, or a one-time contribution to your GRSP, so you can invest in what matters most to you.

Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.

Destination5: Work internationally in eligible countries for up to 5 days per year. 

Retirement savings plan: Invest in your future with our group retirement savings plan.

The pay range for this role is $112,000 - $130,000

Offers can vary depending on skills, experience, and readiness to meet Maple’s expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you’re welcome to ask at any point in the interview process.

At Maple, we do not currently use Artificial Intelligence (AI) or automated tools to screen, assess, or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.