A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives — including your own.
We’re hiring a Senior Marketing Insights Manager to lead how we measure, understand, and improve marketing performance at Maple.
The Senior Marketing Insights Manager will lead the development and execution of Maple’s marketing measurement strategy. They will transform complex data into clear, actionable insights that inform investment decisions, optimize omnichannel performance, and uncover new growth opportunities. This role will own high-impact, cross-functional initiatives, including advanced segmentation, personalization at scale, and full-funnel measurement.
In your first 90 days, you’ll build a strong understanding of Maple’s marketing channels, data infrastructure, and current measurement approach. You’ll establish relationships across Marketing and Data teams, take ownership of key reporting workflows, and identify opportunities to improve visibility, accuracy, and consistency in how performance is tracked and shared.
Over the next 12 to 18 months, you’ll establish a scalable and reliable marketing measurement function. You’ll improve how we evaluate performance across channels, strengthen our experimentation capabilities, and enable more confident, data-driven decision-making across the organization. Your work will directly influence how marketing investments are made and how we drive growth.
As a Senior Marketing Insights Manager, you will:
Design and Own Marketing Measurement Systems
Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team.
Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy.
Operationalize existing predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels.
Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization.
Champion a user-centric approach to insights, ensuring metrics reflect behaviour across the full customer journey in an accessible and flexible manner.
Lead Strategic Insights Initiatives
Support planning cycles with data-backed recommendations and scenario modelling, helping the marketing team estimate impact and make informed investment decisions.
Serve as a key voice in shaping strategy through regular business reviews, marketing planning sessions, and campaign retrospectives.
Translate technical findings into compelling, actionable narratives tailored for executive and cross-functional audiences.
Scale Tools and Processes
Identify inefficiencies in current measurement and reporting processes; implement scalable systems to improve speed, accuracy, and accessibility.
Oversee and optimize event tracking frameworks (e.g., Google Tag Manager, offline conversion APIs) to ensure accurate, scalable, and privacy-compliant data collection across all digital touchpoints.
Design and oversee a structured experimentation roadmap, including A/B and multivariate testing frameworks, to validate hypotheses and drive incremental performance improvements.
Drive the integration of AI and agentic workflows into marketing analytics, designing systems that automate insight generation, optimize decision-making, and scale personalization across the organization
7+ years of experience in data-driven marketing analytics or a related field, with a focus on marketing measurement and performance analysis.
Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM).
Proven ability to build and scale reporting frameworks, dashboards, and performance metrics.
Experience working with large datasets and translating data into actionable business insights.
Strong understanding of digital marketing channels and full-funnel performance measurement.
Experience designing and running experiments (A/B testing, multivariate testing).
Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar).
Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders.
Comfortable working in a fast-paced, high-growth environment with evolving priorities.
