Senior Digital Designer, Web and Brand

Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more. 

Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact.

Use a keen eye for typography, current market factors, and color theory, and implement them into all assets.

Keep abreast of all accessibility standards and implement best practices into designs.

Take ownership of the organization’s brand identity to ensure consistent application across all visual communications.

Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation.

Create and upload graphics to the organization’s website.

Maintain accurate, consistent, and up-to-date site content across all pages.

Ensure all content follows brand voice, style guidelines, and SEO best practices.

Manage content workflows, including scheduling updates and coordinating approvals.

Update website navigation, landing pages, and product/service pages as needed.

Monitor GWC website for outdated or broken links and resolve issues promptly.

Design, upload and optimize assets to ensure fast website performance on desktop and mobile.

Work within CMS to manage layouts and modules.

Create campaign landing pages on Squarespace, or other plug and play platforms.

Perform content audits to ensure accuracy, consistency, and compliance.

Test pages on multiple browsers and devices to ensure proper display.

Review content for accessibility and adherence to UX best practices.

Assist with website redesigns, migrations, and large-scale content updates.

Maintain content calendars and project timelines.

Support digital marketing initiatives such as email campaigns and social media integration.

Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution.

Work across departments to gather content for the website.

Support marketing campaigns by building landing pages and updating promotional content.

Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency.

Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands.

Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication. 

Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality.