Lead — Community Marketing

Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms including Glance, Roposo, and Glance TV. Glance has redefined the way the internet is consumed on the lock screen, removing the need to search for and download apps. Over 400 million smartphones now come enabled with Glance’s next-generation internet experience.   
  
Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Glance TV is changing the way consumers engage and interact with their televisions.   
  
Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information, visit glance.com, roposo.com, and inmobi.com.    

  
What should you know about joining Glance?  
 
At Glance, we walk the talk – free yourself, dream big, and chase your passion! On joining, you’ll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups.   
 
Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences.   
  

While you work, we’ll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office!  

ABOUT THE ROLE 

We are looking for a Community Lead who will own Glance’s consumer-facing social community presence end-to-end — across X (Twitter), Reddit, YouTube, and Substack. This is not a scheduling-and-posting role; we need someone who understands how to build authentic, engaged communities for a tech product at scale, can navigate the unique culture and rules of each platform, and can turn community presence into a genuine growth and brand-equity lever. 

You will   work closely with the Tech Influencer, Paid Media, and CRM charters within Consumer Marketing. 

KEY RESPONSIBILITIES 

• Own and operate Glance’s Community on X, Reddit, YouTube, and the Glance Inspires Substack publication. 

• Develop platform-specific content strategies that respect each channel’s native culture (e.g. Reddit’s no-promotion norms, X’s real-time engagement rhythm, YouTube’s SEO-driven discovery, Substack’s long-form cadence). 

• Build and grow an owned community on Reddit — set up and moderate subreddits, run AMAs, manage community guidelines, and track sentiment. 

• Drive X presence through trend-jacking, thought-leadership threads, timely engagement, and brand-safe participation in tech discourse. 

• Manage YouTube channel operations: content calendar, upload optimization (titles, tags, thumbnails, descriptions), creator collaborations, and performance analytics. 

• Oversee and contribute to Substack newsletter growth , coordinate with executive authors, maintain editorial calendar, and grow subscriber base. 

• Set up social listening and sentiment tracking infrastructure using tools like Sprinklr, Brandwatch, or Meltwater. 

• Create and maintain a community engagement playbook covering tone of voice, escalation paths, crisis response, and moderation standards. 

• Define KPIs per platform (engagement rate, follower growth, share of voice, community health scores) and deliver weekly/monthly performance dashboards. 

• Partner with the Tech Influencer charter to amplify creator content through owned channels. 

• Collaborate with the CRM charter to feed community insights into the customer relationship lifecycle. 

MUST-HAVE QUALIFICATIONS 

• 3–5 years of experience in social media and community management, with demonstrable experience managing brand handles for a tech or consumer-internet company. 

• Deep, hands-on expertise with X (Twitter) and Reddit as marketing and community platforms including understanding of Reddit karma systems, subreddit moderation, and X algorithm dynamics. 

• Proven track record of building a community from scratch or scaling an existing one to 10K+ engaged members. 

• Strong understanding of YouTube channel management , SEO, thumbnail strategy, content formats, and analytics. 

• Experience working with newsletter/publishing platforms (Substack, Beehiiv, or equivalent). 

• Excellent English copywriting skills — ability to switch voice between witty/casual (X), value-first/authentic (Reddit), and editorial/authoritative (Substack). 

• Proficiency with social media management and analytics tools (Sprinklr, Hootsuite, Metricool, Buffer, or similar). 

NICE-TO-HAVE / PREFERRED 

• Personal Reddit account with meaningful karma and participation history. 

• Existing X presence or following in tech/product circles. 

• Experience with community platforms like Discord, Slack communities, or Circle. 

• Familiarity with social commerce and agentic commerce trends. 

• Working knowledge of design tools (Canva, Figma) for quick social community asset creation. 

• Understanding of GEO SEO and how community content surfaces in AI-powered search results. 

• Experience in the Indian tech or mobile-first consumer product space. 

KEY SKILLS & COMPETENCIES 

• Platform Fluency — Native understanding of how X, Reddit, YouTube, and Substack each work as ecosystems, not just distribution channels. 

• Community Architecture — Ability to design community structures, creator programs, rules, rituals, and engagement loops that sustain long-term participation. 

• Content Versatility — Can write a pithy tweet, a long-form Substack essay, a Reddit AMA brief, and a YouTube description with equal confidence. 

• Data-Driven Mindset — Comfort with analytics dashboards, A/B testing content, and using data to inform strategy pivots. 

• Crisis & Reputation Management — Ability to handle negative sentiment, trolls, and PR crises calmly and strategically. 

• Cross-Functional Collaboration — Works well with influencer, paid media, CRM, and product teams. 

• Cultural Sensibility — Understands nuances of Indian and global internet culture and can navigate both.