Job Title: Technical Product Manager (AdTech / DOOH)

Spain·MadridEmployeemid

Product ManagementProduct Manager

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Quick Summary

Requirements Summary

Programmatic advertising ecosystem (DSPs, SSPs, RTB)DOOH / OOH advertising workflows (preferred but not mandatory)Campaign planning, targeting, and attribution Experience working with:APIs,

Technical Tools

Product ManagementProduct Manager

About the Role

~1 min read

Responsibilities

~1 min read

→Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.
→Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.
→Build and enhance platforms for:
DOOH campaign planning & inventory management
Audience targeting & geo-spatial intelligence
Performance measurement & reporting dashboards
→Collaborate closely with engineering teams to translate business needs into:
Technical specifications
APIs and system workflows
Scalable data architectures
→Work with data and analytics teams to define KPIs such as:
Campaign reach & impressions
Footfall attribution
ROI and performance metrics
→Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.
→Drive integrations with:
SSPs/DSPs and programmatic DOOH platforms
Data providers (location intelligence, mobility data, audience insights)
Third-party APIs and ad-serving technologies
→Identify opportunities to improve:
Inventory utilisation
Pricing optimisation
Campaign automation
→Stay ahead of trends in:
Programmatic DOOH
Location-based advertising
Privacy-first targeting (cookieless, first-party data)

Requirements

~1 min read

2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms
Strong understanding of:
Programmatic advertising ecosystem (DSPs, SSPs, RTB)
DOOH / OOH advertising workflows (preferred but not mandatory)
Campaign planning, targeting, and attribution
Experience working with:
APIs, system integrations, and data pipelines
Agile/Scrum product development environments
Ability to write:
PRDs, user stories, and technical documentation
Strong analytical skills with experience in Data-driven decision making
Excellent stakeholder management skills; ability to work cross-functionally
Strong technical and native level English & Spanish communication skills

Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms
Understanding of:
Geo-spatial data and mobility datasets
Footfall attribution and offline-to-online measurement
Exposure to:
AI/ML use cases in campaign optimisation and audience targeting
Experience in B2B SaaS or marketplace platforms
Familiarity with:
Ad servers and publisher-side monetisation
Measurement frameworks (incrementality, MMM, MTA)