Marketing Lead, Private Equity

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OtherPrivate Equity VolunteerMarketing Lead

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Overview

About Catalant: As the pioneer of Consulting 2.0, Catalant gives the world’s leading companies on-demand access to a community of highly vetted independent consultants and former operators. Together,

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OtherPrivate Equity VolunteerMarketing Lead

About Catalant:

As the pioneer of Consulting 2.0, Catalant gives the world’s leading companies on-demand access to a community of highly vetted independent consultants and former operators. Together, we deliver strategic solutions that solve our clients’ most important challenges through flexible and fit-to-purpose consulting engagements. Growing rapidly over the last 10 years, our client base now includes more than 30% of the Fortune 500, top private equity firms, and a range of other organizations seeking independent, external perspectives and professional expertise to help their businesses grow and succeed.

We’ve reimagined consulting for today’s world: it’s digitally enabled and powered by the insights and capabilities of over 100,000 seasoned professionals drawn from leading consultancies and global businesses Our consultants offer clients a competitive edge: actionable insights and hands-on support from leaders who have successfully solved similar problems before. Our business is lean, agile, and optimized to deliver best-in-class value in a way that disrupts how executives think about consulting.

Backed by world-class venture investors, we’re building the team that will take Catalant and the future of consulting to the next level.

We are searching for a Marketing Lead to support our Private Equity (PE). You will be the connective tissue between marketing, the sales team, and our community of consultants, creating the "gravity" that draws in leaders in these critical industries. Catalant is the secret weapon to create value for leading Private Equity firms.

The ideal candidate has at least ten years of experience in B2B professional services marketing and a significant working knowledge of the Private Equity industry. If you’re coming from a big firm, that’s great – you’re in good company – as long as you have the patience, agility, and entrepreneurial spirit required to help scale a growing organization.

While this role will have a PE focus, it’s a member of a small team – assistance with other verticals such as Financial Services will be required.

Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical, identifying opportunities for engagement on key accounts and key market trends

Drive / conduct market research on key trends in the Private Equity industry

Lead multi-channel, integrated marketing campaigns

Monitor news and competitor thought leadership offerings

Track performance at the campaign level

Build and maintain working relationships with consultants

Help establish a PE center of excellence in conjunction with the Practice Community

Working closely with the Practice Community, Client Community, and external resources, lead collateral creation and curation efforts.

Working with our consultants and our content team, plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement

Mine account planning intelligence, lead client and consultant surveys to fuel insights

Build and maintain a list of PE publications for content and promotional purposes

Broker case study creation for the website and sales materials

Develop video content positioning consultants as experts

Develop and manage our PE microsite

Identify and drive promotion opportunities for our insights

Develop PE-focused campaigns

Drive internal engagement to support PE and FS marketing activities, particularly with social media and content sharing

In conjunction with the Events team, plan and scale Catalant-hosted events for Private Equity

Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects, evaluating them against business objectives and impact

Lead strategy and coordination of webinars, virtual programs, and partner initiatives

Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up

Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement

And of course, we expect your participation and entrepreneurialism to help make the Brand, Marketing, and Communications team an efficient, high-performing team.

Bachelor’s degree in Marketing or related, MBA a plus

10+ years of marketing experience

Experience in or targeting the PE industry

Professional services experience preferred

Ability to AI prompt effectively and to spot or challenge hallucinations

Broad marketing experience across digital assets, social, demand generation, thought leadership, content marketing strategy, event and sponsorship activation and cross-channel program management

Strong business acumen and executive presence

Familiarity with marketing automation systems

Solid written communication skills