1122 - Digital Marketing Specialist

Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

We need an English-proficient PART-TIME Digital Marketing Specialist, based in Latin America, available to work remotely.

We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

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  Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs

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  Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes

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  Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations

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  Implement and maintain integrations using Zapier, native connectors, and API/webhooks

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  Create and optimize forms, landing pages, chatbots, custom reports, and dashboards

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  Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads (as needed)

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  Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization

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  Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4

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  Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting

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  Work within established attribution frameworks and clearly document optimization decisions

• 3 years of expertise in HubSpot (Marketing, Sales, Service, and Operations Hubs)

• HubSpot certifications required or must be obtained

• Proven experience building complex workflows, automations, and lifecycle logic

• Experience implementing integrations via Zapier and APIs/webhooks

• Hands-on experience managing paid media across Google, Microsoft/Bing, LinkedIn, and Meta platforms

• Google Ads certification required

• Solid understanding of conversion tracking, attribution models, and CRM reporting

• Experience with Google Tag Manager, Google Analytics 4, and call tracking tools

• High attention to detail for QA, documentation, and data integrity

• Hands-on, execution-focused role requiring direct platform and campaign management

• Part-time, dedicated resource initially, with potential to grow into a full-time role

• Availability during U.S. Eastern business hours for collaboration and client calls