1142 - Marketing Automation Specialist

Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

We need an English-fluent PART-TIME Marketing Automation Specialist, based in Latin America, available to work remotely.

We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

• →

  Build, manage, and optimize automation workflows including lead nurture sequences, lifecycle stage transitions, and internal notifications

• →

  Set up enrollment triggers, branching logic, and workflow actions to support marketing and sales processes

• →

  Audit and maintain existing workflows for performance, accuracy, and alignment with current campaign strategy

• →

  Schedule and deploy marketing emails including newsletters, drip campaigns, and one-off sends, across HubSpot and other platforms in use

• →

  Own the email performance reporting cadence - deliverability, open rate, click-through rate, unsubscribe, and list growth trends - across all client accounts and platforms

• →

  Assist with monitoring and reporting on website and campaign performance using Google Search Console, Google Analytics, and SEMrush

• →

  Manage contact records including imports, segmentation, list creation, and ongoing database hygiene

• →

  Support the management of deal pipelines and lifecycle stages within HubSpot CRM

• →

  Configure Sales Hub for new and existing seats, including user permissions, deal stages, and sales tooling setup

• →

  Investigate and resolve day-to-day account questions surfaced by the team - lead routing issues, attribution discrepancies, workflow errors, and similar recurring items

• →

  Bring hands-on fluency in at least one email marketing or automation platform beyond HubSpot, and apply that fluency to whichever tool a given client account runs on

• 2+ years of hands-on experience with HubSpot Marketing Hub and CRM, including workflow automation, email marketing, and CRM pipeline management with sales/marketing alignment

• HubSpot Marketing Hub Certification and HubSpot CRM Certification required

• Experience configuring HubSpot Sales Hub - deal stages, permissions, and sales tooling setup; Sales Hub certification a plus, willingness to obtain one required

• Demonstrated hands-on experience with at least one email marketing or automation platform beyond HubSpot (e.g. Mailchimp, ActiveCampaign, Klaviyo, Constant Contact, Pardot, Marketo, SharpSpring, Emma/Marigold, or similar)

• Proven ability to work within existing client or account setups - comfortable inheriting established workflows, naming conventions, and configurations and improving them without disruption

• Experience leading new account implementations from scratch, including portal setup, workflow architecture, contact database structure, and initial campaign buildout

• Direct, hands-on experience migrating a CRM (e.g. Salesforce) into HubSpot, including contact/data migration, workflow rebuild, and pipeline reconstruction

• Strong understanding of contact lifecycle stages, segmentation strategy, and list management best practices

• Solid knowledge of email marketing best practices including deliverability, A/B testing, personalization, and compliance

• Demonstrated experience building and presenting email performance reports

• Working familiarity with Google Search Console and Google Analytics, sufficient to pull and interpret basic performance reports

• Strong attention to detail with the ability to manage multiple clients, campaigns, and platforms simultaneously

• Experience with SEMrush or a comparable SEO/competitive research tool

• Familiarity with data enrichment tools such as Apollo or ZoomInfo

• Familiarity with UTM tracking, Google Analytics integration, and attribution reporting

• Experience with external reporting/dashboard tools (e.g. Klipfolio, Looker Studio) for client-facing email and analytics performance summaries

• Experience supporting B2B marketing teams or agency environments managing multiple accounts

• Basic understanding of GDPR, CAN-SPAM, and CASL compliance requirements