Sr. Director, Product Design

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  The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use

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  The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real

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  A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment

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  Design strategy across multiple product lines, balancing customer needs, business outcomes, technical constraints, brand expression and speed of execution

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  A high-performing team of product designers and design managers, including hiring, coaching, performance management, succession planning and calibration of design standards

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  Design quality, usability and coherence across critical customer journeys and high-impact product surfaces

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  A strong discovery, research and experimentation culture that uses qualitative insight, analytics and A/B testing to improve customer and business outcomes

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  Cross-functional alignment with Product, Engineering, Data and go-to-market leaders on strategy, roadmap priorities, success metrics and tradeoffs

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  Executive-level storytelling that makes customer needs, design strategy, product quality and product opportunities clear and actionable

• Define and communicate a compelling design vision for a large, integrated product portfolio

• Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes

• Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results

• Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions

• Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components

• Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models

• Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards

• Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed

• Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems

• Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency

• Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability

• Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers

• Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily

• Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria

• Build a culture where speed and quality reinforce each other instead of competing with each other

• Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience

• Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact

• Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution

• Connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive

• Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale

• Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors

• Performance manage thoughtfully and directly when designers need additional support, clearer expectations or role calibration

• Lead senior designers and design managers through direct feedback, career development, performance calibration and succession planning

• Establish team rituals, staffing models and operating rhythms that improve clarity, accountability and output quality across a remote-first global team

• Use research, analytics, experimentation and customer feedback to identify opportunities and evaluate design impact

• Drive improvements in activation, adoption, conversion, retention, expansion, customer ROI and overall product usability

• Partner with Growth, Marketing, Sales and Customer Success to understand customer segments, buying journeys and value realization moments

• Ensure design decisions balance customer value with measurable business outcomes

• Shape how AI and automation show up across HighLevel's product experience in ways that are useful, trustworthy and easy to adopt

• Help move product experiences from standalone tools toward intelligent workflows that can guide, recommend and execute for customers

• Partner with product and technical leaders to define interaction patterns for AI-powered workflows, assistants, recommendations and generated content

• Ensure AI experiences remain understandable, controllable and aligned with customer goals

• Build trusted relationships with leaders across Product, Engineering, Data, Marketing, Sales, Support and Customer Success

• Bring clarity to complex initiatives with crisp narratives, decision frameworks and customer-centered recommendations

• Align stakeholders around customer problems, business goals, quality standards, tradeoffs and sequencing

• Act as a key executive voice for design internally and, when appropriate, externally with customers, partners and the broader market

• 10+ years of experience in product design, UX or related product experience disciplines, including 5+ years leading design teams

• Proven experience leading design across large, complex B2B SaaS, platform or multi-product ecosystems

• Superb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a team

• Demonstrated experience building, evolving or accelerating adoption of a design system across multiple product teams

• Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas

• Strong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact and business outcomes

• Deep experience with complex workflows, information architecture, interaction design, design systems, research and experimentation

• Proven ability to hire excellent designers, elevate existing talent and performance manage team members who need additional support

• Strong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV and customer ROI

• Experience partnering with Product, Engineering and Data leadership to define strategy, priorities, roadmaps and success measures

• Strong executive communication, storytelling and stakeholder management skills

• Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations

• Experience designing for agency platforms, CRM tools, marketing technology, sales automation, lead generation, commerce, payments or SMB software

• Experience with product-led growth, lifecycle design, monetization, onboarding, activation or retention systems

• Experience shaping AI-powered product experiences, automation workflows or intelligent assistants

• Experience leading design through a period of rapid scale, design-system maturation, platform consolidation or major product transformation

• Familiarity with experimentation frameworks, growth metrics, customer analytics and mixed-method research practices

• Experience designing marketplace, community, course, client-portal, commerce, payments, billing, document or integration experiences

• HighLevel's most important product experiences feel more unified, intuitive, polished and differentiated across growth, commerce, marketplace, community, admin and platform workflows

• HighLevel's bespoke design system becomes a trusted product accelerator, with stronger adoption, clearer contribution practices, less pattern drift and more consistent customer-facing experiences

• The craft bar visibly rises across the organization: product work shows stronger visual execution, clearer interaction models, better information architecture and more thoughtful end-to-end customer journeys

• Design managers and senior ICs become better at recognizing, teaching and scaling great product design quality within their teams

• The design organization improves its talent density through excellent hiring, clear development of existing designers and direct support or performance management where needed

• Customers can launch, automate, sell, manage and optimize critical business workflows faster and with greater confidence

• Core product metrics improve across activation, adoption, conversion, retention, expansion and customer ROI

• AI-powered workflows become easier for customers to understand, trust and adopt

• Product, Engineering and go-to-market leaders see Design as a strategic partner in shaping product direction, product quality and business outcomes

This is one of the most strategic design leadership roles at HighLevel. You will shape the product experiences that millions of businesses rely on to acquire customers, manage relationships, launch services, sell products, automate operations and grow.As HighLevel continues to expand into an increasingly intelligent and integrated business platform, design leadership will be central to making that platform feel simple, connected and trustworthy. Your work will directly influence customer success, product quality, design-system maturity, team scale and the future of AI-powered business software for agencies and SMBs.

• Own design strategy for some of the most impactful product experiences in the company

• Lead and scale a growing product design organization

• Evolve and drive adoption of a bespoke design system across a broad product platform

• Raise the bar for craft, interaction quality and product design excellence at scale

• Shape AI-powered workflows and platform experiences used by millions of businesses

• Partner with a passionate, product-driven team solving meaningful customer problems

• Work in a global, remote-first organization built for speed, ownership and impact

• Competitive compensation, benefits and flexibility 

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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The salary range for this position is $246000 - $312000 annually. (Bonus Pay included)

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