Marketing Consultant

The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations, and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.

Duties and Responsibilities:
● Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
● Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
● Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
● Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
● Onboard, train, and monitor all franchisee social media channels in designated territory; audit post frequency and ensure brand standards while helping to drive engagement.
● Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
● Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
● Assist with team projects as needed.


Requirements:
● BA in Marketing, Public Relations, Communications, or related field
● Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
● Willing to travel up to 15% of the time
● Embrace and be guided by the Core Values of the company

Desired Skills and Abilities:
● Proven track record in local marketing strategy and execution
● Independent thinker with teamwork mentality and impeccable follow-through
● Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
● Excellent written and verbal communication skills
● Strong project management, problem-solving & organizational skills
● Experience with a Mac-based environment and G Suite preferred