Sales and Events Associate

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice. 
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential. 
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued. 

Goodwin Living is seeking a highly organized, proactive, and detail-oriented Sales & Events Associate to support the success of Goodwin House Seminary Road (GHSR), our newest Life Plan Community featuring Independent Living, Assisted Living, Memory Care, and Health Care within two state-of-the-art connected towers.

Reporting directly to the Director of Sales, the Sales & Events Associate will play a key role in executing strategic sales and marketing initiatives through stabilization during the lease-up phase. This individual will work closely with the sales team to support blue-sky selling efforts, assist with campaign execution, and manage essential administrative functions to ensure seamless operations.

In this fast-paced, high-energy environment, the Sales & Events Associate will help maintain strong customer relationships, track key sales metrics, coordinate events, and provide critical support in managing inquiries, scheduling tours, and facilitating follow-ups. They will also assist in preparing marketing materials, updating CRM systems, and ensuring the team has the resources needed to achieve occupancy and sales goals.

This role offers an exciting opportunity to be part of a dynamic team dedicated to shaping a vibrant and supportive community for older adults while gaining hands-on experience in senior living sales and marketing.

The pay is $60k-$65k with up to $12k in commission potential

• Data Analysis: Analyze database entries and new leads. Generate and analyze campaign lead results according to what is captured in the database. Complete and create performance reports based on data entry. Provide insights and recommendations for decision-making.
• Digital: Monitor the website to ensure it is up to date with new events and relevant content and alert the appropriate party(ies) when updates are needed. Assist in proofreading marketing content such as blog posts, email newsletters, and promotional materials. Monitor social media entries for anything that needs attention from directors, public relations, consultants, etc.
• Marketing Campaigns: Assist in proofing and implementing marketing campaigns. Collaborate with the marketing and sales team to execute campaigns effectively.  

• Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience in a sales and event marketing environment.

• Exceptional oral and written communication skills, with the ability to engage effectively with diverse audiences.

• Highly motivated self-starter with an energetic, positive attitude that inspires those around them.

• Outstanding interpersonal skills, maintaining the highest level of professionalism, integrity, and discretion.

• Strong work ethic and commitment to excellence, demonstrating reliability and accountability in all responsibilities.

• Flexibility to work evenings, weekends, and holidays as needed to support business demands.

• Advanced computer proficiency, including expertise in mail merge, electronic file organization, and office equipment operation (printers, scanners, etc.).

• Data entry and analysis expertise, with strong mathematical skills to support reporting and campaign performance tracking.

• Experience with Google Analytics and Adobe Creative Suite, with the ability to support digital marketing efforts.

• Bachelor’s degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience in a sales and event marketing environment.

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Northern Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has inspired our team members to vote us into the Washington Post Top Workplace rankings since 2019, and they made us #3 in 2025!