Senior Director, Growth Marketing

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 

 

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We are looking for a Growth Marketing Leader, New Products to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.). This role will blend strategy, operational rigor, and hands-on execution within a fast-growing tech environment.

This individual contributor role reports directly to the Chief Product & Marketing Officer.

Lead end-to-end Go-to-Market (GTM) strategy & execution for new products.  You will (1) define target segments & personas;  (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness 

Guide, inspire, and align a cross-functional  team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization.

Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market.  

Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently 

Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.

10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus.

Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.

A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.

Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.

Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership.

Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.

You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments.

An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.

Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done.

 A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.

Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.