Principal UX Designer

Grove is rebuilding its store. We are repositioning the entire company on Human Health — the idea that the products in your home shape the health of the people living in it. That position changes what we sell, how we talk about it, and what shopping at Grove should feel like. Our current site was built for a different Grove. It needs to be rebuilt.

We're hiring a Principal UX Designer to lead the design of that rebuild. This is a senior individual contributor role reporting to the Head of Product Management & UX, who sets the overall vision for the customer experience. Your job is to turn that vision into a design direction concrete enough for Product and Engineering to build against — across the core flows, across the teams doing the work — and to see it through to launch.

This is the rare moment where a designer gets a blank page on a real business. Grove is a public company with millions of customers, a working commerce engine, and a leadership team that has decided to change direction. You will not spend a year building consensus for change. The change is already the mandate. Your job is to define what it looks like and get it live.

We're looking for someone who can hold the direction in one hand and a Figma file in the other. Someone who has done the rebuild before and wants to do it again with more room to swing.

• Experience designing for subscription or replenishment commerce, where the relationship matters more than the transaction
• Background in health, wellness, CPG, or sustainability — or a personal conviction about what goes into the products we bring home
• Experience standing up or rebuilding a design system that engineering actually adopted
• Experience in a public company or a turnaround, where the pace is high and the scrutiny is real
• Research fluency — you can run your own study when you need an answer and no one else is going to get it for you

• A commerce experience used by millions of U.S. households is being rebuilt, and you're the designer leading how it gets rebuilt.
• The mandate for change already exists. You won't spend your first year making the case for it.
• Regular exposure to the CEO and leadership team through Walk The Store, with a direct line from what we see to what gets built.
• AI tools are part of the daily workflow here, not a side experiment you have to justify.
• Grove is a Certified B Corp genuinely building a more sustainable consumer economy. The mission is real.

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental 
• Equity - shared success is core to our mission 
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 50% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices. Shopping with purpose starts at Grove.com.

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Talent@grove.co.

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