Director of Ecommerce, International

At Grüns, we’re building the future of daily nutrition — and international expansion is a critical next chapter. We’re looking for a Director of Ecommerce, International to own and scale our storefront experience across every new market outside the US.

In this role, you’ll launch and operate our websites outside the US, building a best-in-class customer experiences that leverage Grüns best practices while thoughtfully adapting to local market conventions and customer preferences.

This role reports to our VP of International and will play a foundational role in how Grüns shows up around the world.

This role is part of our remote HQ! We believe this role will be most successful if based in Europe (particularly the UK, Netherlands, Germany), but we are also open to meeting with candidates who can operate in those time zones and have significant international ecommerce experience.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

• Launch and scale Grüns’ ecosystem of international storefronts (Grüns, Nütrops, Jüced, Immün etc) across all markets outside the US, overseeing localization, payments, logistics integration, and ongoing site performance
• Build and optimize our tech stack; manage Shopify plugins and third-party vendors and evolving tools as markets scale
• Drive conversion, AOV, LTV, and nCAC improvements through experimentation, CRO, and continuous optimization, benchmarking performance against the US
• Own international site content and execution to support campaigns, product launches, and key brand moments, ensuring a high-quality, on-brand experience
• Establish clear reporting and insights for international ecommerce performance, translating data into action
• Ensure international site compliance (GDPR+) and a smooth end to end operation (seamless international checkout and fulfillment experience) 

Experience

• 8+ years ecommerce experience with 5+ years launching and operating non-US DTC websites
• Deep hands-on experience with Shopify Markets & Global Payments
• 5+ years with Shopify, relevant third-party vendors and Shopify plugins
• Subscription business experience strongly preferred
• Experience in working for US companies going abroad strongly preferred

Technical Skills

• Shopify (expert level)
• Page builders (e.g., Webflow, Replo, Lovable)
• Figma (working knowledge)
• Strong understanding of GDPR and international compliance requirements
• Nice to have: experience with retention platforms (e.g., Skio, Recharge)

How You Work

• Strong cross-functional communicator who builds trust quickly
• Excited by feedback and able to prioritize and act on it decisively
• Blends strong design intuition with a data-informed mindset
• Proactively drives projects to completion in ambiguous environments
• Moves fast without sacrificing precision or quality
• Cares deeply about craft and customer experience

• High ownership, high impact role at a fast-growing, category-defining brand
• Opportunity to build international ecommerce from the ground up
• Remote-first, globally minded team with strong cross-functional collaboration
• A culture grounded in autonomy, growth, and community

We ask that you do not use ChatGPT or similar tools to answer the application questions. Our goal is to genuinely understand how you think, communicate, and approach problems. We do integrate these tools into our day to day work, and you will hear more about that if you join the team.

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.