Senior Content Specialist

Guidepoint’s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes multichannel marketing programs that generate leads, nurture existing clients, and raise overall brand awareness across our three main audiences: Clients, Experts, and Employees. 

As a Senior Content Specialist, you will own the strategy and development of Guidepoint’s content across long-form, website, and social channels. You will translate complex ideas into clear, compelling content that supports brand positioning, go-to-market initiatives, and ongoing engagement. This role partners closely with business stakeholders, product marketing, and sales to ensure our content is consistent, credible, and performance-driven.

• →Own the day-to-day execution of content across long-form, website, and social channels, ensuring consistency in voice, quality, and messaging
• →Write, edit, and publish high-impact content that communicates complex ideas in simple, direct language aligned with the Guidepoint brand
• →Manage end-to-end editorial process, from drafting to review, QA, and publication
• →Ensure content meets quality standards for accuracy, clarity, formatting, and brand consistency prior to publication
• →Optimize website content in coordination with brand and marketing partners to improve engagement, discoverability, and conversion
• →Repurpose long-form content into channel-appropriate social content to extend reach and reinforce key narratives
• →Support the development of thought leadership materials, including use cases, articles, and supporting web content
• →Track and evaluate content performance using available analytics, applying insights to improve future content effectiveness

• Bachelor’s degree required (Marketing, Communications, English, Journalism, or related field a plus)
• 5–7 years of experience in B2B content marketing, social media, or a related communications role
• Proven experience writing and editing long-form, web, and social content for professional audiences
• Strong copywriting skills with the ability to convey complex ideas clearly and concisely
• Mastery of LinkedIn, Twitter required, knowledge of WordPress, Meltwater a plus
• Experience managing content through structured review and approval processes
• Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities
• Experience supporting multi-channel marketing campaigns with an understanding of engagement and analytics
• Background in professional services, research, financial services, or similarly complex industries
• Comfortable working in a fast-paced and dynamic, hands-on environment

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. 

Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.  

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