Meta Strategy Senior Manager

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Meta Strategy Senior Manager to our Social Media team in São Paulo! 

We’re looking for a Meta-native strategist and operator to own and elevate Wellhub’s presence across Instagram, WhatsApp, and Facebook platforms that are critical to building brand awareness, audience connection, and subscriber growth.

As Senior Manager, Meta Strategy, you will have end-to-end ownership of Wellhub’s Meta ecosystem, responsible for growing reach, strengthening engagement, and expanding our subscriber base across Instagram and WhatsApp.
This role sits at the intersection of brand storytelling, creator partnerships, community building, and growth marketing. You’ll partner closely with Paid Media, Content, Brand, and Creative teams to orchestrate integrated organic strategies that maximize performance across Meta platforms.

Beyond publishing content, you’ll shape how Wellhub shows up in the everyday moments that define social engagement, from short-form video and Stories to creator collaborations and direct messaging experiences.
If you live and breathe Instagram culture, understand how creators shape discovery, and know how to turn social attention into long-term audience relationships, this is a rare opportunity to own the social platforms that define modern brand growth.

• Own Meta’s End-to-End Performance
  • Take full accountability for the health and performance of Wellhub’s Meta ecosystem, including awareness growth, audience engagement, subscriber acquisition, and ongoing platform usage.
  • Continuously monitor platform performance, audience behavior, and competitor activity to refine strategy and sustain long-term growth.
• Define & Execute Instagram + WhatsApp Strategy
  • Develop and execute the global organic strategy across Instagram and WhatsApp.
  • Establish clear strategic roles for Reels, Stories, feed content, and messaging channels that maximize discoverability, retention, and conversion.
• Lead Creator & Influencer Programs on Instagram
  • Own Wellhub’s Instagram creator and influencer ecosystem.
  • Identify, recruit, and manage partnerships with credible creators and voices in wellness, fitness, leadership, and lifestyle to expand reach, strengthen brand trust, and drive subscriber growth.
• Activate Organic + Paid Synergies Across Meta
  • Partner closely with the Paid Media team to amplify high-performing organic content and unlock audience insights that improve campaign performance.
  • Design coordinated programs where paid and organic strategies reinforce each other to accelerate growth and efficiency.
• Build High-Impact Community Engagement
  • Define and lead the community engagement strategy across Instagram and WhatsApp.
  • Ensure meaningful two-way interaction with followers through comments, DMs, and messaging programs that deepen audience relationships and brand loyalty.
• Establish Platform-Native Creative Standards
  • Define best practices for Meta-native content formats including Reels, Stories, feed posts, and WhatsApp messaging.
  • Ensure content is optimized for discovery, engagement, and retention while maintaining strong brand storytelling.
• Partner Closely with Meta Platform Experts
  • Own the senior relationship with Meta platform representatives.
  • Leverage insights, beta opportunities, and best practices to continuously improve platform performance and stay ahead of product and algorithm changes.
• Translate Platform Insights Into Brand Growth
  • Turn performance insights from Instagram and WhatsApp into actionable learnings that inform broader brand, creative, and growth strategies across Wellhub’s marketing organization.
• Stay Ahead of Platform & Cultural Shifts
  • Continuously monitor emerging formats, creator trends, algorithm updates, and audience behavior shifts across Meta platforms.
  • Proactively evolve strategy to maintain cultural relevance and long-term performance.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• You bring relevant years of experience in social media, digital marketing, or content strategy, with deep expertise in Instagram and other Meta platforms.
• You understand how modern audiences discover brands through short-form video, creators, and social storytelling.
• You have fluent English to work with global teams and stakeholders.
• You’re equal parts strategist and operator, able to define platform strategy while executing content programming, partnerships, and community engagement.
• You have experience working with creators and influencers, building partnerships that drive measurable reach, credibility, and growth.
• You understand how organic and paid social strategies work together, and know how to unlock insights that improve overall marketing performance.
• You’re highly analytical and fluent in platform metrics (spreadsheets, dashboards, BI, and AI tools/knowledge) experimentation, and performance optimization.
• You stay close to cultural trends and evolving platform behaviors, constantly experimenting with formats, storytelling styles, and engagement tactics.
• Most importantly, you believe social media can create real human connection between brands and communities, turning attention into long-term audience relationships.
  

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in social media, digital marketing, or content strategy, with deep expertise in Instagram and other Meta platforms, analytical and IA knowledge and fluent English are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.