Senior Growth Marketer

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.

We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

• Develop and implement growth strategies to expand our AI research community of graduates.

• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.

• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.

• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.

• Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums

• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.

• Leverage SEO best practices to improve visibility and searchability.

• 6+ years of experience in growth/performance marketing, preferably to technical or academic audiences.

• Strong understanding of digital marketing channels, including SEO and paid acquisition (e.g. LinkedIn, Meta, Google ads)

• Efficiently managed at least a 7 figure budget across a minimum of 2 paid marketing channels (e..g Meta and Google ads)

• Proficiency in analytics tools such as Google Analytics and in SQL

• Excellent written and verbal communication skills.

• Ability to work independently and thrive in a fast-paced, remote environment.

• Passion for AI research and fostering academic communities is a plus.

• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.