Associate, Growth Marketing

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

 

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Campaign Management 

• Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations
• Support Paid Social Manager in day-to-day operations of our affiliate program including monitoring spend, uploading promotions into Impact Radius, and sharing upcoming product launches and promo details with key partners
• Create audiences to test against our standard audience set in effort to expand our reach in key target segments
• Monitor daily campaign performance identifying opportunities to scale spend or pull back to maintain efficiencies
• Upload and QA ads across Meta, Pinterest, TikTok, and Reddit 
• Assist Director of Growth and Paid Social Manager in launching tests across emerging platforms 

Content and Landing Page Strategy 

• Assist Paid Social Manager in creative briefing process, ensuring our content is aligned to brand marketing storylines and new customer trends 
• Analyze creative performance and synthesize insights to inform testing roadmap and overarching creative strategy for Growth Marketing 
• Work closely with Site team to ensure that we are sending traffic to the appropriate landing pages based on creative and messaging, adjusting current landing experiences as necessary
• Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
• Partner with Influencer and Ambassador marketing teams to brief in creator-led content pieces to be used across our Paid Social channels 

Reporting and Analytics 

• Evaluate campaign and creative success based on multiple inputs including last-click data, incrementality measures and in-platform engagement data
• Analyze data to share campaign and creative insights in weekly Digital Team meetings and create an action plan for next steps
• Proactively identify and action on opportunities to increase efficiency and drive growth  

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

 

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaandersson.com).

 

Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.