Director - Sportsbook Promotions

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

This role will be a key contributor within the Sportsbook Retention Marketing team leading promotion initiatives. The position will drive the strategy, planning, and optimization of promotional campaigns that impact all facets of customer generosity.

Working cross-functionally with teams across the business, you will lead customer retention strategies that align with business objectives and regulatory requirements, while advising an evolving product roadmap and developing a strong team-first set of processes.

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  Develop core promotional strategy

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  Oversee promotional planning and budgeting process, aligning seasonal and real-time initiatives to business priorities

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  Work closely with CRM team to align promotional and messaging pillars

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  Create consistent process-first QA guidelines to ensure best-in-class customer experience

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  Align promotional priorities and emerging initiatives with product development strategy

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  Ensure all promotional materials meet compliance and brand standards

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  Instill alignment on campaign mechanics, targeting strategy, offer structures and messaging

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  Analyze performance trends to optimize against key objectives