Manager – Media Strategy & Planning Casino

Media Strategy & Activation

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  Support the end-to-end media activation strategy for all brand marketing campaigns for our iGaming products alongside the Senior Director.

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  Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes.

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  Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization.

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  Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements.

Testing, Measurement & Learning Agenda

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  Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts.

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  Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy.

Operational Excellence

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  Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads.

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  Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand

Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).