Senior Product Marketing Manager

Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.

Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.

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  Drive GTM planning and execution for new Hatch feature launches in a highly competitive space

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  Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments

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  Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams

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  Develop differentiated narratives that drive net new customer acquisition and deepen product adoption

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  Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth

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  Share market insights that help teams develop deeper empathy for our customers

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  Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals

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  Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics

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  Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp

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  Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact

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  Evolve your scope as the team and business grow; this role is built to expand over time

• 5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM

• Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap

• You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results

• A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results

• Experience in SaaS and Home Improvement / Home Services industry a bonus

• Effective your first day: Full medical, vision, and dental

• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday

• Up to 14 weeks of parental leave

• Monthly wellness subsidy

• Work from home reimbursement

• Flexible spending account

• 401(k) retirement savings plan

• Employee stock purchase plan

• Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.