Lead Generation Specialist

 

Every month, hundreds of families start searching online for an affordable place to call home. You'll be the first person they talk to — and the reason they show up. If you love the rush of building a pipeline from nothing, turning a scroll into a phone number, and a phone number into a booked appointment, this role was built for you.

As our Lead Generation Specialist, you won't wait for leads to land in your inbox — you'll go out and create them across Facebook Marketplace, ILS platforms, and social media, then work the phones and the DMs until a prospect is on the calendar. Once the appointment is booked and the handoff is clean, our Sales & Leasing Agents take it from there.

This is a fast-paced, metrics-driven role: success starts with consistently generating 500+ leads per month and converting them into appointments that actually show up.

Depending on inventory and lead volume, you may support one community or several, and work on site, remotely, or in a hybrid setup.

Monitor inbound inquiries across all channels and respond quickly to establish contact and keep prospects engaged.

Answer prospective residents' questions about available homes, pricing, promotions, and communities.

Obtain the prospect's phone number and email address, schedule the appointment, and pass the appointment and contact information to the Sales & Leasing Agent.

Convert leads into scheduled showing appointments, with a target of setting appointments with approximately 50% of generated leads.

Schedule appointments for the Sales & Leasing Agent to conduct showings and manage the sales or leasing process.

Maintain a smooth, organized handoff so the Sales & Leasing Agent has the information and context needed for a successful appointment.

Follow up appropriately with prospects who have not yet scheduled an appointment.

Generate 500+ new leads per month across assigned communities, depending on available inventory.

Target an approximately 50% lead-to-appointment conversion rate.

Meet weekly and monthly expectations for lead generation, response time, appointments set, and appointment conversion.

Track lead sources, marketing activity, response times, appointments, and outcomes in the CRM or lead management system.

Regularly report on lead generation activity, pipeline health, appointment conversion, and marketing performance.

Identify which marketing efforts are producing results and quickly adjust or replace efforts that are underperforming.

500+ new leads generated per month across assigned communities.

Approximately 50% of generated leads converted into scheduled appointments.

Consistent, proactive marketing that creates new leads rather than relying solely on existing or inbound lead flow.

Daily posting and listing maintenance across all assigned communities.

Fast and consistent response times across Facebook Marketplace, ILS platforms, and other lead channels.

A steady flow of scheduled appointments, with a strong focus on appointments that prospects keep, handed off to Sales & Leasing Agents.

Continuous improvement of marketing based on lead volume, source performance, and conversion results.

Demonstrated experience successfully generating leads through digital marketing, online listings, prospecting, or similar marketing efforts.

A proven ability to create and execute marketing efforts that produce measurable lead volume.

Experience in digital marketing, lead generation, business development, inside sales, or a similar role.

Skilled at editing photos and writing engaging, accurate listing copy.

Working knowledge of Facebook Marketplace and online listing service (ILS) platforms; manufactured housing or real estate experience is a plus.

Strong written and verbal communication skills, with the ability to respond quickly and professionally to prospects.

Comfortable engaging, collecting contact information from, and converting prospects into scheduled appointments.

Highly organized and able to manage marketing, lead flow, and listings across multiple communities simultaneously.

Comfortable working independently while staying closely coordinated with community teams and Sales & Leasing Agents.

Experience with CRM or lead management tools preferred.

Comfortable working in a performance-driven environment where lead generation and appointment conversion are measured consistently.

We offer our employees a golden work experience, including a competitive salary, comprehensive health benefits, generous PTO, paid holidays, a 401(k) with a 6% company match, and above all, infinite opportunities to learn, develop, and sharpen their skills. Come be a part of a company that knows what it means to succeed as a team.

 

It is our policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability, or veteran status.