Associate Data Analyst, Marketing

Headspace is on a mission to improve the health and happiness of the world. Our marketing team drives growth across both direct-to-consumer subscriptions and B2B partnerships with employers, health plans, and strategic partners. Behind that growth is a real measurement challenge: multiple acquisition channels, a mobile-first attribution landscape, a rich lifecycle program, and partners who each need their own view of the numbers.

The Associate Data Analyst, Marketing supports the Data Team's work with the marketing org, helping build and maintain the reporting, dashboards, and analyses that inform day-to-day decisions. You will work under the guidance of senior analysts to execute well-defined measurement and reporting tasks, building your skills toward greater independence over time.

• → 2+ years in marketing, growth, or product analytics, or a comparable quantitative role.
• → Strong Tableau and SQL skills, and comfort working directly in a data warehouse.
• → Working familiarity with a product analytics platform (Amplitude or similar).
• → Marketing-metrics literacy — open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts.
• → Care and rigor when handling sensitive member and health-related data.

• Maintain and update existing marketing metrics dashboards and reports (signups, CPA, engagement, retention) under the direction of senior analysts.
• Support defining campaign KPIs and instrumentation needs, with guidance on approach and review before execution.
• Assist in monitoring campaign activity against downstream business signals (engagement spikes, care utilization, conversions), flagging anomalies to senior team members for interpretation.

• Support experiment set-up — test configuration and QA checks — under the direction of a senior analyst leading the design.
• Prepare post-mortem data summaries (what happened) for senior analyst review; strategic recommendations remain senior-owned.

• Support LTV data pulls and channel-level reporting under senior analyst direction.
• Partner with Product on the “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow, and help translate results into a usable self-reported attribution signal.

• Analyze trial-to-paid conversion, engagement, churn, and reactivation metrics, with guidance from senior team members as needed.
• Work with CRM / lifecycle data structures (e.g., Braze) to support journey and funnel analysis.

• Exposure to A/B testing fundamentals and experiment QA.
• Experience with Braze or a comparable CRM / lifecycle marketing platform.
• Background in subscription, consumer app, or digital health businesses.

If your primary residence is in the greater San Francisco Bay Area, this role follows our hybrid model, with 3 days per week in office to support in-person collaboration. Your recruiter will share more details.

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice