Lead Generation & Sales Support Specialist

Heartbeat Health is the leading virtual-first cardiovascular care company in the country, providing patients with convenient, high-quality heart care through a combination of telemedicine, diagnostics, and virtual care programs. By leveraging real-time data and AI-powered insights, Heartbeat Health empowers providers and patients with personalized treatment plans, reducing hospitalizations and improving long-term heart health outcomes. Heartbeat Health is redefining how cardiovascular care is delivered in the digital age, led by our medical group of cardiologists, advanced practitioners, nurses, and care coordinators.

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  Research target accounts, contacts, decision-makers, and relevant buying signals and putting together landscape and white space profile.

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  Build, clean, enrich, and maintain prospect and lead lists for inbound and outbound sales efforts and support executives in maintaining sales flow and improving lead to close velocity.

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  Qualify and prioritize leads based on agreed criteria, including fit, urgency, source, and sales readiness.

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  Convert qualified leads into appropriate sales opportunities, communicate with the relevant Sales/Growth executive and support timely follow-up.

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  Maintain data accuracy within SFDC, including account records, contact details, lead status, activity history, and next steps.

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  Monitor open tasks, stale opportunities, overdue follow-ups, and re-engagement opportunities.

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  Support sales representatives with account research, meeting preparation, prospect background, and relevant context.

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  Work with Marketing Director and assist with outbound campaign preparation, list segmentation, activity tracking, and performance reporting.

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  Prepare sales reports on lead sources, conversion trends, activity levels, pipeline health, and follow-up status.

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  Partner with marketing to provide feedback on lead quality, campaign outcomes, and messaging effectiveness.

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  Document and improve sales workflows, SFDC usage standards, lead handoff processes, and recurring operating rhythms.

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  Support sales leadership with operational projects, data requests, pipeline reviews, and process improvements.

• At least 5 years experience in sales support, sales operations, lead generation, business development, marketing operations, or a related role.

• Strong organizational skills with high attention to detail and follow-through.

• Solid experience working in SFDC and ability to manage SFDC dashboards, objects and reports to maintain accurate, structured sales data.

• Ability to research companies, contacts, industries, and market segments efficiently.

• Strong written and verbal communication skills.

• Analytical mindset with the ability to summarize trends, identify gaps, and recommend improvements.

• Ability to manage multiple priorities while supporting a fast-moving sales team.

• Familiarity with LinkedIn, lead databases, email tools, reporting tools, or sales engagement platforms is a plus.

• Increase in qualified leads delivered to sales.

• Faster response time to inbound leads.

• Improved completeness, accuracy, and consistency.

• Reduction in missed, late, or stale follow-ups.

• Higher lead-to-opportunity conversion rate.

• Improved visibility into pipeline health, activity, and lead-source performance.

• More selling time available for quota-carrying representatives.

• Stronger alignment between sales and marketing on lead quality and campaign effectiveness.

• Process-minded and comfortable creating structure where workflows are informal or inconsistent.

• Curious, resourceful, and able to find useful prospect or account context quickly.

• Service-oriented, with strong judgment about how to help sales move faster without creating unnecessary administrative burden.

• Comfortable turning sales activity and lead data into practical recommendations for leadership.