Marketer

Are you looking for a career that makes an impact both with the patient and your team?  If so, come work with us at Heritage Home Health and Hospice.

Heritage is ranked as a community leader in home-based care as one of the best home health and hospice agencies in Pocatello, ID, Twin Falls, ID, and now in Idaho Falls, ID. We are locally owned and operated, focusing on providing excellent care and a positive work environment. We are committed to serving those in need recovering from illness, injury, or surgery, or those living with chronic disability or dealing with the natural process of aging, physical conditions, and cognitive abilities. Heritage provides individualized care tailored to meet the needs of people of all ages, which helps people stay at home. Heritage is known for its positive work culture that is collaborative, energetic, and focused on doing the right thing. 

Heritage offers competitive benefits that support the employee and their families.  Subject to employee eligibility, some benefits and resources include:

• Generous time off with pay for full and part-time employees
• Continuing education opportunities
• Matching IRA retirement account for full-time employees
• Comprehensive insurance plans for medical, dental, and vision coverage for full-time employees
• Electronic medical records and mobile devices for all clinicians

Responsibilities

Heritage Home Health Marketers work with patients, their families, and other healthcare professionals in the patient’s place of residence.  The Marketer follows agency, state, and federal policies and procedures.  The Marketer will consult with the Director of Marketing and attend meetings as required.

The Marketer is responsible for executing the sales strategy to increase the company's market share through account development and educating the medical community on services provided by Heritage Home Health & Hospice while operating within a set budget.
Qualifications:
• Minimum high school diploma or equivalent required; Bachelor’s Degree preferred.
• Previous experience in marketing in the healthcare industry is preferred.
• Must be a licensed driver with an insured car.
Skill Requirements:
• Excellent presentation, negotiation, and relationship-building skills required.
• Must have the ability to work independently with minimal supervision and be self-motivated.
• Salaried position that requires a minimum of 40 hours per week.
ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY
1. Build relationships with physicians, physician support staff (to include nurses, medical assistants, receptionists, billers, etc.), skilled nursing facilities, assisted living facilities (this must be coordinated with Hospice Account Executive), etc., to promote the quality patient care offered by Heritage Home Health & Hospice.
2. Develop and implement strategic marketing sales plans with the assistance of the marketing director to promote census growth, community recognition, and increased referrals.
3. Track referral trends in home health and identify key target marketing opportunities.
4. Attend all necessary meetings, update on any competitor information, and work with team members to include, but not limited to: CTC’s, marketers, home health clinical director, social work services, therapy director, etc.
5. Successfully executes a weekly, monthly, and quarterly strategy to increase market share through key account
development, including prospecting/diversification and call frequency/routing. Plans activities to maximize territory
coverage of both existing and prospective accounts.
6. Responsible for executing effective sales calls that identify and meet the needs of the referral community and clearly communicate the features and benefits of Heritage Home Health & Hospice. These include pre and post-call planning, establishing rapport, effective questioning skills, proposing solutions, handling objections, and closing.
7. Responsible for being a good steward of the company’s financial resources by working with a sales budget and projecting ROI.

8. Must adhere to policies, procedures, and protocols for Heritage Home Health & Hospice.
9. Knows the features and benefits of all services provided by Heritage Home Health & Hospice. Can articulate
competitive advantages, specialty programs, and Medicare guidelines. Educates the medical community about the
services of our organization through effective sales calls and in-services with appropriate tools and literature.
10. Any other tasks that are assigned.

Additional Information

Heritage Home Health & Hospice is an equal-opportunity employer. We work to promote differences collaboratively and respectfully. We are committed to a work environment that supports, encourages, and motivates all individuals without discrimination based on race, color, religion, sex (including pregnancy or related medical conditions), sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, genetic information, or other protected characteristic. At Heritage, we celebrate and embrace the special differences that make our community extraordinary.