Head of Influencer Marketing (m/w/d)

This is a high-impact role where you will take our influencer channel to new heights – owning “classic” Influencer Marketing (incl. commission-based creators) and taking Partnership Ads with high-performing creators to the next level.

• You own the Influencer channel end-to-end, incl. defining the strategy, setting operational priorities and building the operating model to further scale profitable new-customer growth
• You lead the execution engine – from seeding and contracting of new creators (fixed fee- and commission-based) to briefing, content planning, analysis, and optimization, for both “classic influencer” marketing and partnership ads (amplified via paid social channels)
• You steer budget allocation and forecasting, and manage performance based on key KPIs (e.g. Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and provide clear guidelines to the team for creator search, selection, investments, and scaling opportunities
• You lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into clear, actionable optimization measures
• You manage and develop a small team, setting clear priorities and continuously improving processes, tools, and infrastructure – with a strong focus on AI and automation
• You collaborate closely with Paid Social, Data/Analytics, Operations, and Product, ensuring seamless execution of activations incl. Partnership Ads across the funnel
• You monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities and approaches

• You bring 6+ years of experience in Influencer Marketing within e-commerce/D2C, with a strong focus on performance (beyond pure brand/awareness) – ideally with first leadership experience to manage and develop a small team
• You have owned the influencer channel end-to-end, including strategy, budget planning & forecasting, execution, and performance analysis, with clear accountability for results
• You are analytically strong and always on top of your numbers, understand the relevant KPIs (Reach, CPM, CTR, CVR, CAC & NC) and can define clear optimization areas and actions based on the results along the entire customer journey
• You excel in communication, negotiation, and relationship management, building strong, profitable long-term partnerships with creators and agencies
• You have strong ownership and drive to scale – you take initiative, stay persistent in challenging times, and never stop to find new solutions and creative approaches to unlock further growth
• You have a sharp instinct for high-performing creators, communities, and content formats, and are able to translate this, together with your feel for target audiences and customer journeys, into sales-driving campaigns for our products

A Plus:

• First experience with paid social partnership ads and/or eagerness to build up your s
• Familiarity with more complex acquisition funnels and longer customer journeys
• Affinity for dogs (personal or professional)