Director, Market Sales

Homeward takes the “what ifs” out of homebuying by creating financial products that give buyers and sellers certainty and convenience. We’re a fast-paced, remote-first real estate startup that partners with real estate agents to offer innovative products and services, helping clients buy with cash, sell with certainty, and time their move, regardless of the market.

Founder and CEO Tim Heyl, owner of one of the fastest-growing agent teams in the country, started Homeward in 2018 to fix the antiquated and broken real estate process. Today, we offer bundled cash offers, mortgage, and title services in 13 states, enabling buyers and sellers to move with certainty and convenience.

We’re a fully remote company with a diverse team spread across several countries - Grounded in three core values: The Golden Rule, One Team One Dream, and Calm Focus. Hear from our employees about what our values mean to them.

The Director of Market Sales is a leadership role responsible for the end-to-end performance of Homeward’s Market Sales function. This role provides strategic sales and operational leadership across the property dispositions lifecycle, ensuring inventory is priced, marketed, negotiated, and sold efficiently while protecting margin and delivering an excellent customer experience.

The core mission of this role is to drive the sell-through of Homeward’s inventory. Unlike other roles at Homeward, the Market Sale team must strike a fine balance between multiple somewhat-conflicting metrics: driving home sales, driving profitable transactions for homeward, maximizing the % of transactions with customer proceeds, and ensuring a positive customer experience. 

This leader will oversee two Team Leads who manage the frontline Market Sales team. The Director will set direction, coach and develop leaders, drive operational alignment across cross-functional partners, manage key disposition and external partnerships, and serve as the primary escalation point for complex or high-impact issues. They will continuously iterate and improve on existing processes and communication workflows to ensure we are selling homes efficiently and profitably, delivering a superior customer experience and maximizing second check proceeds for our customers

• →

• Lead, coach, and develop two Market Sales Team Leaders, ensuring strong people leadership, clear expectations, and consistent execution across teams.
• Set vision and priorities for the Market Sales function, translating company goals into clear operating rhythms, team goals, and performance standards.
• Host and facilitate team leader meetings and broader team forums to ensure alignment, accountability, and information flow.
• Partner with HR and senior leadership on hiring, onboarding, performance management, succession planning, and top-grading across the Market Sales organization.

• Own the execution of disposition strategy, balancing speed of sale, margin protection, and strong listing management
• Monitor market trends, sales velocity, pricing performance, and pipeline health; proactively adjust strategy as conditions change.
• Identify inventory at risk (timeline, pricing, margin, or partner experience) and partner with General Managers and cross-functional teams to course-correct.
• Drive continuous improvement of Market Sales processes, tools, and operating standards.

• Manage and iterate on an end-to-end customer experience that ensures our customers leave Homeward having a positive experience. 
• Iterate on our scripting and automated communications to ensure we are delivering a best-in-class experience.
• Work with Team Leads to audit and monitor call logs, and provide feedback and coaching when necessary.

• Serve as the primary liaison between Market Sales and internal partners including Sales, General Managers, Repairs, Finance, and Transaction Management to ensure operational alignment.
• Coordinate cross-functional efforts to resolve escalations, remove blockers, and improve end-to-end outcomes.
• Manage and strengthen key disposition partnerships, including ongoing performance management, issue resolution, and relationship health.
• Represent Market Sales in cross-functional forums and leadership discussions related to inventory performance and partner experience.

• Act as the senior escalation point for complex, sensitive, or high-impact Market Sales issues.
• Ensure clear, professional, and timely communication with internal stakeholders and external partners during escalations.
• Maintain high standards for agent and partner experience throughout the disposition process.

• Own Market Sales performance reporting, including pipeline health, pricing trends, days on market, margin outcomes, and escalation themes.
• Develop and maintain KPI frameworks to measure team, leader, and functional performance.
• Provide regular, actionable updates to senior leadership with insights, risks, and recommendations.

• 8+ years of experience in real estate sales, dispositions, asset management, or a related field.
• 5+ years of experience leading managers or team leaders in a fast-paced, operational environment.
• Deep understanding of residential real estate markets, pricing strategy, negotiations, and contract management.
• Extensive experience leading a customer centric sales organization
• Strong analytical skills with the ability to interpret market data, CMAs, and performance metrics to drive decisions.
• Proven ability to lead cross-functional initiatives and influence without direct authority.
• Experience managing external partnerships and navigating complex stakeholder dynamics.
• Ability to operate both strategically and tactically in a high-volume environment.
• Real Estate License required (active or inactive)

THE GOLDEN RULE. It’s simple: Treat others the way we want to be treated. Whether we’re dealing with colleagues or customers, we don’t prioritize money or growth over people, and we practice empathy at every opportunity.

CALM FOCUS. We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. But by focusing on the larger objective rather than rushing from one task to the next, we can create solutions our customers love.

ONE TEAM, ONE DREAM. Big problems require big solutions. We look at our customers’ experiences holistically and recognize that solving them requires collaboration across teams and our three affiliate companies — Homeward, Homeward Mortgage and Homeward Title.