Hostinger
Hostinger26d ago

Message Director | Based in Lithuania

Vilnius · VilniusFull-timeexecutive
Marketing
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Quick Summary

Overview

Join Hostinger, and we’ll grow fast! 🚀 We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries,

Technical Tools
Marketing
Join Hostinger, and we’ll grow fast! 🚀
 
We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.
 
Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.
Our culture: Guided by 10 company principles.
Our formula for success: Customer obsession, innovative products, and talented teams.

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.
Today, our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.
We’re looking for a Message Director to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

 

Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose.

This includes:
  • defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
  • elevating tone of voice from functional to distinctive and ownable
  • creating bold, memorable brand campaigns that build long-term trust
  • You are not stepping into a blank page.

    You are stepping into a company where:
  • strong visual identity already exists
  • messaging is fragmented and inconsistent
  • multiple teams interpret the brand differently
  • bring clarity where there is fragmentation
  • replace generic language with clear, intentional messaging
  • create a system others can actually use and scale
  • Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
  • Brand tone of voice - making it clear, differentiated, and consistently applied
  • Development of big ideas and conceptual campaigns (independently and with the team)
  • Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)
  • Define, implement, and evolve the One message framework across all brand communication
  • Redefine and own tone of voice and its real application across teams
  • Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
  • Initiate, review, and approve messaging across major brand touchpoints
  • Translate brand positioning into clear, simple, and powerful language
  • Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives
  • Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
  • Audit competitor messaging to identify opportunities for differentiation
  • Explore new storytelling formats and communication channels
  • Proven experience building distinctive brand messaging systems and campaigns 
  • Strong ability to turn strategy into clear, simple, compelling language
  • Deep understanding of audience psychology and communication impact
  • Experience working across multiple markets
  • Confidence to challenge senior stakeholders and defend strong creative decisions
  • High standards for copywriting craft, both strategic and hands-on
  • Ability to operate both as a thinker and a maker
  • Experience in tech or SaaS is a plus
  • High proficiency in English language is a must
  • Increase in brand recall from brand campaigns
  • Strong consistency of messaging and tone of voice across channels and markets
  • Improvement in brand perception, especially message clarity
  • Clear verbal distinctiveness vs competitors
  • Increased understanding of Hostinger’s value proposition
  • Positive shift in brand sentiment
  • This role is for someone who:
  • is tired of generic tech messaging
  • cares deeply about the craft of writing
  • wants to build something defining, not incremental
  • and is motivated to shape how a global brand speaks at scale
  •  
    🗂️ To be considered, please submit a portfolio showcasing brand campaigns or messaging systems (case study format preferred).

    🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

    🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

    💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

    🎉 Work hard - play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.                                    
                               
                                       

    Salary range begins at 4600 Eur gross/month

    Listing Details

    Posted
    March 25, 2026
    First seen
    March 26, 2026
    Last seen
    April 20, 2026

    Posting Health

    Days active
    25
    Repost count
    0
    Trust Level
    33%
    Scored at
    April 20, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Hostinger

    Hostinger is on a mission to make online success possible for anyone – from developers to aspiring bloggers and business owners. With our fast web hosting technology, reliable and friendly Customer Success agents, and easy-to-operate hPanel, growing your website is nothing short of effortless.

    Employees
    750
    Founded
    2004
    View company profile
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    HostingerMessage Director | Based in Lithuania