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Customer Marketing Manager (Onsite, Islamabad, PKR Salary)

Pakistan·Islamabadmid

OtherCustomer Marketing Manager

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Quick Summary

Key Responsibilities

Design and execute customer lifecycle marketing strategies focused on retention and expansion. Develop campaigns to drive upsell, cross-sell, and customer engagement. Create customer success stories,

Requirements Summary

3–5 years of experience in customer marketing, lifecycle marketing, or SaaS growth roles. Strong understanding of retention and expansion strategies.

Technical Tools

OtherCustomer Marketing Manager

Requirements

~1 min read

3–5 years of experience in customer marketing, lifecycle marketing, or SaaS growth roles.
Strong understanding of retention and expansion strategies.
Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
Strong writing and communication skills.
Analytical mindset with ability to interpret customer behavior data.
Ability to collaborate with cross-functional teams.
Understanding of SaaS customer lifecycle metrics.

Responsibilities

~1 min read

→Design and execute customer lifecycle marketing strategies focused on retention and expansion.
→Develop campaigns to drive upsell, cross-sell, and customer engagement.
→Create customer success stories, testimonials, and case studies.
→Manage newsletters, product updates, and customer communication programs.
→Collaborate with customer success teams to identify advocacy opportunities.
→Segment customer base and build targeted messaging for each lifecycle stage.
→Monitor churn, engagement, and customer lifetime value trends.
→Support building of customer communities or engagement programs.