Advertising Specialist - Petersburg

With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.

The Advertising Specialist will be responsible for supporting all advertising and marketing efforts for Live! Casino & Hotel inclusive of creative development, routing & review processes, managing strict timelines, and maintaining brand standards. Will work hand-in-hand with Agency of Record to deliver all projects on time and on brand. 

• Design Creation: Assist in the creation of various design materials, including but not limited to brochures, flyers, social media graphics, website elements, and other marketing collateral.
• Facilitates all elements of advertising including print and digital assets.
• Ensures all Marketing Service Request forms are submitted to outside advertising agencies with precise details and efficient timelines while ensuring content meets creativity standards.
• Brand Consistency: Maintain brand consistency throughout all design projects, ensuring adherence to established brand guidelines and standards.
• Creates signage and collateral needs for all department's in-house requests.
• Performs copywriting and proofing of all collateral as well as direct mail.
• Conceive and pitch creative ideas across all marketing channels.
• Assists the Senior Advertising Manager in furthering promotional, entertainment, and brand messaging among several media including but not limited to digital, radio, TV, print, and on-property.
• Demonstrate outstanding organizational skills to actively manage and prioritize multiple projects simultaneously, all while in a fast-paced, fluid environment.
• Performs all other duties as required.

• Proficient in Adobe Creative Suite – Photoshop, Illustrator and InDesign in a Mac environment
• Proficient in Google Suite.
• Requires excellent writing and grammatical skills.
• Ability to successfully fulfill the pre-employment process
• Ability to work flexible shifts and days of the week including holidays

• 1-2 years in an agency, design studio or similar professional/commercial practice.
• An equivalent Bachelor’s Degree or education in Graphic Design, Marketing, or Public Relations preferred
• A minimum of 1 - 3 years of casino marketing or equivalent experience preferred
• Must have strong oral and written communication skills
• Must have strong interpersonal skills
• Ability to generate a project from concept to completion and work in concert with others.
• Previous gaming experience a plus 
• You will be exposed to an alcohol and smoking environment and must be able to work in such environment. 
• Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.

• Sitting 60%
• Walking 25%
• Standing 15%
• Keyboarding 50%
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to work flexible shifts and days of the week, including weekends and holidays.
• Must be able to lift 40lbs., bend, stretch, and stand for extended periods of time; climb stairs, reach, twist, sit, walk, and/or run.
• Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.

Individuals chosen to be part of the Live! Team can expect: 

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.