Brand Manager

Here at Humanoid, we believe in a future where robots amplify human potential. That’s why we’ve set out on a mission to build the world’s most capable, commercially-scalable, and safe humanoid robots. We’re bringing that mission to life with HMND‑01 - our rapidly developed humanoid platform being deployed in real industrial environments - and we’re growing the team to take it even further.

We're looking for a Brand Manager to own how our company and products are perceived across every touchpoint.

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  Strengthen brand recognition and coherence across all touchpoints, ensuring a consistent look, voice, and message everywhere the brand appears.

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  Support product and corporate positioning, particularly during product launches and global expansion into new markets.

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  Lead product marketing with a strong focus on high-impact assets: product videos, demos, and the HQ visitor experience.

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  Manage partner-generated content: coordinate with partners on co-branded and jointly produced content, ensuring it stays aligned with our brand standards and messaging.

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  Own our presence at expos and industry events: from communication and coordination with organizers and internal teams to end-to-end project management of the booth, materials, and on-site brand experience.

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  Monitor industry trends and competitor activity, turning those insights into a sharper brand strategy.

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  Contribute to and help shape the content calendar, keeping it aligned with business goals and launch timelines.

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  Prepare and adapt video content end to end: scripts, subtitles, voice lines, and storyboards.

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  Oversee product visual content, write clear briefs for designers and manage photo and video shoots when needed, from concept through delivery.

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  Track content performance across engagement, reach, and qualitative feedback, and use those learnings to improve future work.

• 3+ years of relevant experience in product content and branding, ideally within a startup, scale-up, tech company, or agency.

• A solid understanding of the tech market (robotics, AI) and the ability to communicate credibly with diverse audiences - from investors to engineers.

• Strong writing and conceptual design skills, with the ability to flex to and protect the company's tone of voice.

• Strong project management and coordination skills, with experience juggling multiple stakeholders and deadlines.

• A portfolio or examples of past content and brand work you've led or contributed to.

Nice to have:

• Proficiency with AI tools to accelerate and scale content creation.

• Hands-on experience with video and photo production and editing tools.

• Experience marketing technical or hardware products to both technical and non-technical audiences.

• Experience managing events, expos, or trade shows.