Digital Marketing Specialist

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MarketingDigital Marketing Specialist

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Overview

Digital Marketing Specialist (HQ) THE COMPANY Who We Are: Tradition and Innovation HAIX® is a family-owned footwear manufacturer trusted by thousands of firefighters, EMTs and paramedics,

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MarketingDigital Marketing Specialist

THE COMPANY

Who We Are: Tradition and Innovation

HAIX® is a family-owned footwear manufacturer trusted by thousands of firefighters, EMTs and paramedics, law enforcement officers, foresters and arborists, safety workers and more. We hand-craft over 1 million pairs of shoes annually and we are proud to sell them to dealers, distributors, and directly to individuals around the globe.

Our US office was established in 2003 and serves the United States and Canada.

Our mission has always been to make the best specialized footwear on the market. Period. We offer the industry's most innovative and thoughtfully designed products. We aim to create protective, comfortable footwear at a good price-to-performance ratio—boots that stand up to years of use under the most rigorous conditions. The safety of our customers is our top priority.

THE ROLE

As Digital Marketing Specialist, you will be responsible for the maintenance of the HAIX online stores, as well as for developing new marketing strategies based on the review of business analytics. The Digital Marketing Specialist is also responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

THE JOB

Maintaining and updating current E-Commerce system via front-end and back-end
Developing, implementing, and managing of digital marketing strategies, including:
- strategies to drive online traffic to the company website/social media platforms
- raising brand awareness and online presence through digital marketing projects and campaigns
Managing the digital marketing calendar
Creating and updating digital marketing reports to present to the marketing team/upper management
- Analyze and track digital marketing performance, including campaign/promotion results, conversion rates, and online traffic to develop future marketing plans and campaigns (what worked, what didn’t and why)
- Monitor changes in product sales by using web analytics and Excel spreadsheets to stay organized
Manage Paid Search agency relationship (Bi-weekly, monthly, and quarterly meetings)
- Create analysis and campaign reporting that agency does not provide (monthly)
Manage Organic Search agency relationship (monthly meetings)
- Create analysis and campaign reporting that agency does not provide (monthly)
Overseeing the digital marketing budget
Competitor and Market research and analysis to discover customer trends and habits
Staying on top and review new technology trends and opportunities
Collaborating with internal departments such as sales and marketing to create and implement ecommerce advertising and marketing plans/strategies.

THE SKILLS NEEDED

Proven work experience in Digital Marketing
Hands-on experience in managing and maintaining e-Commerce websites/portals
Proficiency in analyzing data and report building
Expert in Microsoft Office Suite (Word, Excel, Outlook)
Practical Experience of HTML and CSS
Ability to work under pressure while still meeting deadlines
Experience with Google Ads and Google Analytics
Proficiency with SEO tools
Experience with A/B testing, reporting and optimization

THE PERKS

HAIX is proud to offer a competitive salary and benefits packages, an outstanding company environment that fosters growth, education & development and a product and mission you can confidently stand behind.

Comprehensive Health Benefits
Stay healthy and covered with our competitive medical, dental, and vision plans, short-term and long-term disability insurance, and Life Insurance and AD&D.
Retirement Savings
Plan for your future with our 401(k) program.
Paid Time Off
Work-life balance is key! Enjoy paid vacation, sick days, and holidays to recharge and spend quality time with loved ones.
Training and Development
Interested in developing your skills and working to take your next step in your career? HAIX offers an outstanding team environment that fosters growth, education & personal development opportunities that will grow with you!

Department: Marketing
This is a non-management position
This is a full time position

Visit Careers at HAIX North America, Inc.

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