App store optimization (ASO) specialist, Bilingual - Latam

Mexico·Mexico CityApplication Supportmid

OtherBilingual

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Overview

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S.

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OtherBilingual

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S.

The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store.

If you’re passionate about app growth and data-driven optimization, we’d love to hear from you!

Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.

Conduct keyword research and optimize the app's metadata in English, Spanish, and French.

Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.

Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).

Make the A/B testing and generate new hypotheses to test.

Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).

Competitors' research and reports.

Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).

Keywords research and optimization across all localizations.

Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.

Create reports for ASO related activities and results.

Manage and optimize Custom Product Pages (iOS) and Custom Store Listings (Google Play) to tailor messaging for different audience segments, traffic sources, and campaigns.

Collaborate with the user acquisition team to align ASO strategies with paid campaigns, ensuring CPPs and CSLs are optimized to support UA targeting, creative testing, and conversion goals.

Leverage AI-powered tools and workflows to enhance ASO processes, including content production, keyword research, and creative optimization.

Optimize in-app events (iOS) and promotional content (Google Play) to drive re-engagement and highlight new features.

Strong competence in competitor analysis: including tracking competitor keyword strategies, creative trends, store listing changes, and market positioning.

2 years of experience with ASO optimization.

English/Spanish – Advanced (C1).

Experience with both Apple and Google search algorithms.

Good knowledge of Google Play and Apple Store Connect analytics.

Work experience with ASO tools such as ASODesk, SplitMetrics, Apptweak etc.

Familiarity with MMPs to connect ASO efforts to downstream install and retention data.

Proven track record of your ASO success stories.

Results-driven and proactive approach.

Prior agency experience is a plus.

Remote work opportunity!

B2B Employment ($, gross).

Stable job with long-term growth perspective with talented people around.

Really good hardware.

Great learning and growth opportunities.

Compensation for professional training, seminars, and conferences.

Referral program – get rewarded for helping us grow the team with talented people.

Company-supported English classes to enhance your professional growth.

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

We are not "another big IT corporation"— we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Let’s help people to stay connected together. Join us! 😉