Field Marketing Specialist

Atlanta, GA - HybridHybridmid

OtherField Marketing Specialist

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Quick Summary

Requirements Summary

2-3 years of experience in field marketing, events, or a related field, with exposure to B2B marketing environments preferred.

Technical Tools

OtherField Marketing Specialist

Company Overview:

About Us:
Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K-12 districts. Trusted by over 2,000 districts, Incident IQ powers mission-critical services for more than 12 million students and educators nationwide. By connecting technology and operational workflows, Incident IQ enables schools to streamline processes, reduce administrative burdens, and focus on what matters most: supporting students.

Purpose:
Incident IQ is committed to creating a future where every K-12 district operates with seamless efficiency. When operations are unified on a single platform, districts gain the clarity and control needed to build a stronger foundation for student success. We’re focused on delivering the tools, support, and partnerships that help make that vision a reality.

Mission:
Incident IQ is on a mission to eliminate the friction of disconnected systems and clunky workflows that slow schools down. We’re reimagining the critical work that happens behind the scenes, bringing visibility, efficiency, and impact to the processes that keep classrooms running. By streamlining the complex, automating the routine, and surfacing the insights that matter most, we can create the conditions for educators to teach, students to thrive, and districts to shape the future of education.

Field Marketing Specialist Overview
Incident IQ is seeking a Field Marketing Specialist to develop and execute regional marketing strategies that drive pipeline growth and support Sales objectives. This role reports to the Events Marketing Director and is based in Atlanta with a hybrid schedule. The Field Marketing Manager owns a defined territory or segment and aligns marketing efforts to pipeline goals, target accounts, and regional priorities. This role sits at the intersection of Sales and Marketing, partnering closely with regional Sales teams to plan and execute high-
impact programs including events, executive engagements, and targeted field initiatives. This is a strategic role that goes beyond execution. The right candidate will bring strong
business acumen, prioritize the highest-impact opportunities, and ensure marketing programs translate into measurable pipeline and revenue outcomes.

Field Marketing Manager Responsibilities

Develop and own regional or segment-based field marketing plans aligned to Sales priorities.
Analyze data to identify pipeline gaps, target accounts, and growth opportunities.
Prioritize markets, programs, and investments based on expected impact and ROI.

Sales Partnership

Act as the primary marketing partner for regional Sales teams.
Align closely with Sales on target accounts, program strategy, and pipeline goals.
Drive accountability for pre-event outreach and post-event follow-up to maximize results.

Field Marketing Program Strategy

Plan and execute a strategic mix of field marketing programs, including conferences,tradeshows, executive dinners, roundtables, and targeted account-based initiatives.
Select programs based on audience fit, geographic priorities, and return on investment.
Ensure all programs include strong pre-event outreach, effective in-event engagement, and structured post-event follow-up.
Partner with internal teams and external vendors to deliver high-quality execution.

Performance Management

Track and report on program effectiveness, including meetings generated, pipeline influenced, and opportunities created.
Continuously optimize strategy and investment based on performance insights and data.
Bring insights from the field back to the organization to inform broader go-to-market strategy.

Field Marketing Specialist Requirements

Experience: 2-3 years of experience in field marketing, events, or a related field, with exposure to B2B marketing environments preferred.
Execution: Strong organizational skills with a detail-oriented mindset and ability to manage multiple priorities in a fast-paced environment.
Communication Skills: Strong written and verbal communication skills with the ability to collaborate effectively across teams.
Growth Mindset: Eagerness to learn, take on new challenges, and grow within a B2B marketing organization.

What makes Incident IQ different:

We facilitate whole-person growth where employees can develop personally as well as professionally.
We offer an energetic and collaborative environment; everyone’s opinion matters!
We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer