Director Digital Content Strategy (f/m/div)

#WeAreIn for jobs that impact everyone's life. Behind every breakthrough is a blueprint: ready to shape the strategy that propels innovation? As a Director Digital Content Strategy in our Corporate Functions team become the heart of our organization by developing strategies, refining processes, and implementing initiatives that empower our business to thrive. Are you in? Your Role Key responsibilities in your new role * Lead and shape Infineon’s holistic digital content strategy, spanning technical documents (e.g., application notes, data sheets, brochures) and multimedia assets (e.g., videos, trainings) * Establish a content governance framework with well-defined rules and guidelines to ensure consistent implementation across all teams and channels * Lead the strategic Content Planning & Alignment Board, aligning company-wide content creation efforts with business goals and ensuring consistency across omnichannel initiatives * Apply strong personal and journey thinking (from awareness to purchase and after-sales), where individual content pieces support a consistent and holistic customer journey across channels * Define and measure digital content success (KPI framework for reach, engage, convert) and derive corrective actions * Lead and inspire a team of content experts in areas such as SEO, content analytics, and web strategy, fostering innovation and operationalizing the content strategy * Collaborate closely with the Content Management Team to translate guidelines into processes and applications, establishing a streamlined way of working, guiding the organization, and establishing the governance framework and direct report to the Head of Digital Content Strategy and Management Your Profile Qualifications and skills to help you succeed * Degree in Marketing, Economics, Business Administration, Engineering or similar technical related areas, about 10 years professional experience and expert knowledge in multiple sales & marketing fields * A track record in developing, building and leading holistic digital content strategy * In-depth understanding of digital marketing approaches, preferably in the semiconductor industry * Strong and experienced leadership ability for high impact projects up to board level initiatives * The ability to solve complex problems and create innovative solutions (alone and with project teams) * A high level of interpersonal skills, including but not limited to cross-cultural teamwork, (right) target setting, conflict management, delegation, motivation, emotional intelligence, ability to teach & coach as well as stakeholder management * A high level of motivation to drive change and achieve targets in stressful settings with board-level attention on important topics Contact: Bruna Fernandes, LinkedIn #WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels. We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting. Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process. Click here for more information about Diversity & Inclusion at Infineon.