SEO Lead

SEO Strategy & Roadmap – Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.

Technical SEO – Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.

Keyword & Content Optimization – Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.

On-Page SEO – Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.

Analytics & Reporting – Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.

Cross-Functional Collaboration – Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.

Content & Link Strategy – Lead initiatives for content freshness, authority building, and outreach to expand Inkitt’s visibility and domain strength.

Competitor & Market Analysis – Benchmark performance against comparable platforms and identify whitespace opportunities.

Testing & Innovation – Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.