Manager - Consumer Insights

• Data Collection & Analysis:
  Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics and behavior).
  
  
• Trendspotting:
  Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning.
  
  
• Insight Generation:
  Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns
  
  
• Reporting & Presentation:
  Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy.
  
  
• Stakeholder Collaboration:
  Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre- and post-sale efforts.
  
  
• Market Research:
  Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.
  
  
• Data Interpretation & Storytelling:
  Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences.

• 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
• Extensive experience in both quantitative and qualitative market research
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Ability to integrate, simplify and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
• Strong verbal and written communication skills.
• Working under pressure, in a fast-paced and challenging environment keeps you energized
• Experience with Microsoft Copilot and familiarity with other GenAI tools
• Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field. A Master’s degree is a plus.

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