Associate Social Media Manager

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience as a Social Media Manager, with 5+ years in social media and marketing roles overall
• Proven track record managing always-on content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts
• Experience owning content calendars and publishing workflows end-to-end
• Pop culture obsessed. You know what's trending, what's dying, and what's about to blow up before it hits everyone else's FYP
• Strong analytical mindset with hands-on experience in social analytics platforms (e.g., Sprinklr, Dash Hudson)
• Experience building and presenting monthly, quarterly, and annual performance reports in both spreadsheet and deck formats
• Strong cross-functional collaborator with proven experience working closely with Creator, CX, Brand, PR, and Paid teams to align social with broader campaign and community goals
• Demonstrated ability to write creative briefs and provide feedback to freelance or contract content creators
• Meticulous attention to detail — from copy accuracy to publish timing, nothing slips through the cracks
• Comfortable navigating ambiguity and shifting priorities while staying organized, proactive, and solutions-oriented
• Strong creative judgment with the ability to give thoughtful, actionable feedback on content and storytelling

• Experience in creating and editing lofi Tiktoks and familiar with editing tools such as CapCut
• Understanding of SEO best practices as applied to social and digital content
• Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies

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