Associate SEM Specialist

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.  

COOL Media products under the COOL company include DCO & Creative Automation, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Franchise & Multi-Location, a complete advertising management platform for franchise and network businesses; Media & Attribution, a managed service solution for agencies and brands to reach and measure audiences; Publisher Experiences, a premier SSP and engagement platform for publishers; and Supply-Side Platform, delivering website and app publishers everything they need to maximize their ad revenue.

Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.

Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.  Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

Creative - we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.
Open-minded - we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.

Optimistic - The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.

Leaders - We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it.  We look for speed, impact, and setting the industry benchmark.

We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.

That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:

• Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
• 100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
• Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.
  
  

About the Role

We are seeking a highly motivated and detail-oriented Associate SEM Specialist to join our growing digital marketing team. This role is based in India but focused primarily on managing and optimizing paid digital advertising campaigns targeting United States audiences and markets.

The ideal candidate will possess strong English communication skills, proven experience managing Google Ads and Meta advertising campaigns, advanced Excel capabilities, and the ability to proactively identify trends and opportunities within campaign performance data. This individual should be a self-starter who thrives in a fast-paced, performance-driven environment.

This person will report to the associate director of digital media 

Key Responsibilities

Paid Search & Paid Social Management

• Build, launch, manage, and optimize paid advertising campaigns across:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
• Monitor daily campaign performance and proactively identify optimization opportunities
• Conduct keyword research, audience targeting, bidding adjustments, and ad copy testing
• Improve campaign KPIs including:
  • Cost Per Lead (CPL)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Conversion Rate
• Assist in campaign audits and competitive analysis

Analytics & Reporting

• Analyze campaign performance data using:
  • Google Analytics
  • Google Ads
  • Meta Ads Manager
  • Microsoft Excel
• Create recurring performance reports and dashboards
• Utilize advanced Excel functions including:
  • VLookup/XLookup
  • Pivot Tables
  • Conditional Formatting
  • Data Validation
  • Basic formulas and data analysis techniques
• Identify trends, anomalies, and actionable insights from marketing data

Client Communication & Collaboration

• Communicate professionally and clearly with United States-based clients via:
  • Email
  • Video calls
  • Messaging platforms Slack and Microsoft Teams
• Participate in campaign strategy discussions and internal meetings
• Provide clear written and verbal updates regarding campaign performance and recommendations

Strategic & Proactive Thinking

• Stay updated on changes and trends in:
  • Google Ads
  • Meta advertising platforms
  • Analytics tools
  • Digital marketing best practices
• Proactively recommend improvements to campaign structure, targeting, creative, and reporting
• Demonstrate initiative and ownership over assigned accounts and projects

Qualifications

Professional Competencies

Required Qualifications

• Minimum 3 years of hands-on experience managing and optimizing:
  • Google Ads campaigns
  • Meta/Facebook Ads campaigns
• Strong understanding of:
  • Google Analytics
  • Paid search optimization
  • Paid social optimization
  • Conversion tracking
  • Marketing performance analysis
• Current Google Search Certification required at time of hire
• Excellent English communication skills (written and verbal)
• Experience communicating directly with United States clients strongly preferred
• Advanced Microsoft Excel proficiency required
• Strong analytical and problem-solving skills
• Ability to multitask and manage multiple campaigns simultaneously
• Highly organized, proactive, and self-motivated

Preferred Qualifications

• Meta Blueprint Certification preferred
• Experience with:
  • Google Tag Manager
  • Looker Studio/Data Studio
  • Google Sheets
  • Conversion tracking setup
  • UTM tagging
• Familiarity with lead generation campaigns in competitive industries
• Agency experience preferred

Key Traits We Are Looking For

• Self-starter mentality
• Strong attention to detail
• Data-driven thinker
• Proactive communicator
• Ability to work independently with minimal supervision
• Passion for digital marketing and continuous learning
• Strong sense of accountability and ownership

Work Environment

• India-based remote position
• Must be comfortable working with USA-based clients and time zones as needed
• Collaborative team environment focused on growth, innovation, and measurable results
• Will need to be available to work USA Central Time Zone (UT -6) 8:30am to 5pm.
  
  

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture