Digital Marketing Analytics Manager

InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.

• Give Heart: We lead with heart, treating patients and their families the way we want our loved ones to be treated. 
• Work Smart: We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.
• Have Humility: We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.
• Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.

• Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel.
• Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition.
• Maintain the configuration of OursPrivacy to ensure website and marketing tracking remain HIPAA-compliant and secure.
• Collaborate with product and engineering teams to support accurate tracking between website activity and backend application data.
• Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments.
• Partner with the data science team to query and analyze web behavioral data in Snowflake, connecting it with backend datasets to better understand user journeys from first visit to enrollment.
• Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance.
• Document tagging, naming conventions, and analytics processes to support consistent data collection and reporting.
• Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments.
• Support collaboration with the data science team to help develop behavioral datasets that inform analytics and modeling.
• Conduct routine data audits and site health checks to ensure continuity between website activity, marketing channels, and patient data.
• Serve as a key analytics resource for the marketing team, helping stakeholders interpret data and use reporting tools effectively.

• 5+ years of experience in web analytics with a focus on implementation and optimization strategy.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience with Mixpanel or similar event-based analytics tools (Amplitude, Heap).
• Experience working with privacy orchestration tools (e.g., Freshpaint, OursPrivacy) in regulated environments.
• Familiarity with Webflow or similar CMS platforms, including analytics and testing capabilities.
• Proficiency in SQL and experience building dashboards in Looker.
• Experience querying event data in Snowflake or similar data warehouses.
• Ability to translate complex analytics findings into clear insights for stakeholders.
• Experience using analytics to support website optimization, lead generation, and conversion improvement.
• Strong collaboration skills and the ability to work cross-functionally in a fast-paced environment.
• High attention to detail, strong organizational skills, and a problem-solving mindset.
• Experience in healthcare or HIPAA-regulated environments is a plus but not required.

The expected annual salary for this role is between $116,000-129,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, licensure, etc.

We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health:

1. Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted.
2. Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency.

We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary.