Digital Analytics Specialist

At  insurancemarket.gr, our vision is to empower people to make informed decisions about their insurance protection needs with clarity, transparency and smart technology. 

Our mission is to embed certainty in the insurance process, transforming from a comparison platform into a Trusted Advisor.
 

 

Why this role exists
 

 

This role exists because we're making a fundamental shift: from showing prices to giving advice. That requires better data, sharper insights, and faster decisions. We don’t need someone who will just build dashboards, but someone who will unblock teams, connect dots across marketing, product & commercial, and push for better decisions.
 

If you're the type of person who sees a broken metric and investigates, who asks "why are we measuring this?" instead of blindly tracking KPIs, and who uses AI to move 10x faster keep reading!
 

  

What you will be doing: 

 

Own digital measurement and insight generation  

 

• Turn messy data into clear answers.

• Challenge teams when metrics don't make sense. If a KPI isn't actionable, kill it or redesign it.  

 

Design and scale tracking infrastructure  

• Lead GTM implementations (tags, triggers, data layers, event schemas) with rigorous QA and governance  

• Build tracking frameworks (GA4, GTM, event schemas) that scale as we grow  

• Define tracking specs for new features, campaigns, and experiments aligned with business KPIs  

• Automate recurring analyses so teams get insights faster  

• Use AI tools (ChatGPT, Claude, Copilot) to accelerate analysis, generate hypotheses, and pressure-test assumptions  

 

Unblock performance and experimentation  

• Work with Performance Marketing to optimize acquisition spending, attribution models, and channel mix  

• Identify where campaigns are bleeding money and where we're leaving growth on the table  

• Support A/B testing and CRO, not as a spectator, but as the person who designs tests, reads results, and pushes for action  

 

Cross-functional curiosity required  

• Coordinate with SEO to identify technical and content opportunities that drive high-margin organic traffic  

• Partner with Product and Tech to ensure we're measuring what matters  

• If Commercial is stuck on conversion analysis or Marketing can't explain why a channel tanked, you don't say "not my area" but we dig in and help figure it out.  

 

Ensure data quality and trust  

• If reports are wrong, people make bad decisions. Own data governance, QA, and debugging.  

• When something looks off, don't wait for someone else to notice! Investigate and fix it.  

 

You're a fit if you: 

Have the technical chops  

• 3-6 years in Digital Analytics, Marketing Analytics, or Performance Marketing environment
  

• Deep hands-on experience with GA4, Google Tag Manager, SQL, and BI tools (Qlik Sense, Looker Studio, Power BI, or similar) and proven ability to turn raw data into executive-level insights that drive decision
  

• Understand attribution models, customer journeys, funnels, conversion optimizatio
  

• Know how digital acquisition works (Google Ads, Paid Social, SEO, campaign performance mechanics)
   

But more importantly - you have the mindset  

• You ask questions. You don't assume the current process is correct just because it exists.
  

• You don't wait for permission. If you see a problem, you fix it. If you're blocked, you find another way. 

• You care about other people's problems. If Marketing is stuck on attribution or Product needs funnel analysis, you jump in. 

• You want feedback and push yourself.
  You're not here to coast, you're here to get better and deliver impact. 

• Comfortable using AI tools to accelerate analysis, automate repetitive work, and improve productivity while maintaining strong analytical judgment and ownership
   

 Communication matters
 

• Fluency in English (written & spoken)  

• Ability to explain complex technical concepts to non-technical stakeholders  

• You don't just send reports but tell the story behind the numbers 
   

Nice to have:

• Experience with BigQuery or cloud-based data environments  

• Familiarity with Python for analytical tasks  

• Background in insurance, fintech, e-commerce, or high-traffic digital environments  

• Exposure to experimentation frameworks (A/B testing, CRO)  

• Proficiency with GSC, Ahrefs/Semrush for SEO analysis  

 

🚀 What we offer you: 

• Being a member of a Great Place to Work® awarded company with a relaxed and modern working atmosphere 

• Competitive remuneration scheme 

• Private Health Coverage on the Company’s group program & a yearly check-up plan 

• A relaxed and modern working atmosphere  

• Hybrid working model  

• Personalized working station & laptop 

• “Learning and Development” budget in accordance with our growth and development plan 

  

If you're looking for a place where your insights drive real business outcomes and you're pushed to grow then let's talk.