Brand Creative Lead

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Why us? 

Insurify is one of America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design.

Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

• $1.3 Trillion market opportunity
• MIT alumni founders
• Female-led startup
• $130M total funding
• Strong leadership team with experience from many successful startups around the world

We’re looking for a Brand Creative Lead to deliver results-driven, meaningful work that inspires action and expands access to insurance.

This role sits at the intersection of Product Design, Marketing, Communications, and Commercial Partnerships, working closely with the VP of Design & Brand Creative to execute Insurify’s brand creative strategy and direction. You’ll play a critical role in connecting product direction, brand point of view, and commercial priorities—ensuring a coherent, end-to-end consumer experience across every touchpoint.

You’ll join a multidisciplinary Design team spanning Product and Marketing, with a primary focus on executing and scaling Insurify’s brand creative ecosystem.

• Drive execution of the brand creative strategy across the full customer journey, ensuring cohesive, high-quality brand expression at every touchpoint.
• Partner closely with the VP of Design & Brand Creative to help shape, evolve, and operationalize Insurify’s brand creative strategy in collaboration with cross-functional leadership.
• Ensure a consistent, distinctive brand point of view across paid, owned, and earned channels.

Lead end-to-end creative execution across key areas, including:

• Product launches (new features and marketplace brands)
• Paid media (TV, social, YouTube, display, SEM)
• Content marketing (organic social, SEO pages, landing pages)
• Brand and commercial partnerships
• Lifecycle and retention marketing, including marketing-driven email programs
• Bridge product, brand, and systems by working closely with Product Design and Design Systems to ensure brand expression and product/UX experiences evolve together.
• Help maintain and advance the brand book and design language, driving adoption, consistency, and quality across the company.
• Mentor and support junior product and brand creative designers, ensuring high-quality execution aligned with Insurify’s brand point of view.
• Communicate creative and design rationale clearly and persuasively to stakeholders at all levels.
• Facilitate alignment, inspire teams, and bring clarity to ambiguous problem spaces.

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.

• 7+ years of experience in brand creative, with experience leading or supervising graphic and motion designers, production partners, copywriters, and advertising concepts.
• 2–3+ years working on consumer-facing digital products; marketplace experience is a strong plus.
• Strong understanding of creative strategy and production across media, including social, print, out-of-home, web, and digital advertising.
• Proven ability to lead high-impact initiatives from concept through execution.
• Strong motion or interaction design skill set.

• End-to-end ownership of consumer experiences
• Strategic thinking within complex systems (bonus: marketplace experience balancing user, advertiser, and partner needs)
• Experience designing for monetization or advertising
• Clear storytelling that drives alignment and inspires confidence