SEO Content Analyst

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Why us? 

Insurify is one of America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design.

Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

• $1.3 Trillion market opportunity
• MIT alumni founders
• Female-led startup
• $130M total funding
• Strong leadership team with experience from many successful startups around the world

• Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO).
• Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences.
• Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension.
• Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals.
• Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage.
• Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies.

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.

• A self-starter with 1-2 years of experience in an SEO/Content role
• B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science preferred
• Strong problem-solving skills
• Ability to navigate and execute in ambiguous problem spaces
• An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences.
• Fast learner with the ability to quickly adapt to new tools and processes
• Strong project management skills
• Proactive and stays ahead of the latest search trends and algorithmic changes
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Excellent organizational and analytic skills
• Exceptional attention to detail
• Confident communicator with excellent presentation skills
• A team player with a solid work ethic
• Self-motivated and eager to keep learning and growing