GTM Data Analyst - Integrated Campaigns

As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel.

You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.

• Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events.
• Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement.
• Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs.
• Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs.
• Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement.
• Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders.

• 3–5 years of experience in analytics, GTM, marketing analytics, or a related field
• Strong understanding of GTM metrics related to campaigns, pipeline, and events
• Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
• Demonstrated ability to collaborate effectively with cross-functional teams
• Analytical mindset with the ability to connect data to business context
• Clear communication skills, with the ability to present insights in a structured and actionable manner

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.