Manager, Consumer Marketing

There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.

At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies.

• →Support Director of Consumer Marketing and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key social media plan tactics and deliverables.
• →Guide and oversee tactical implementation and ongoing optimization of the EUA compliant consumer marketing plans.
• →Support development and execution of integrated launch campaigns for new product launch. Collaborate with cross-functional partners to ensure readiness and flawless execution.
• →Build and scale social media influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements.
• →Support the development of patient-facing materials and campaigns including educational resources, digital and social media content, testimonials, videos, brochures, and website content ensuring a consistent and compliant brand message across all touchpoints.
• →Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.
• →Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed.
• →Oversee agency partners to develop and execute creative campaigns across digital, print, and social media platforms.
• →Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• Minimum 5 years of marketing experience
• Consumer marketing experience in pharma, biotech, consumer health or OTC categories desired.
• Strong understanding of pharmaceutical advertising and promotion regulations.
• Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
• Strong ability to derive actionable insights from multiple and complex sources.
• Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.
• Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited.
• Excellent communication skills both verbal and written.
• Strong preference for local candidates as in-office presence of up to 30% is required.

The pay range represents the expected full-time base salary for this role at the time of posting. Actual base pay will be determined based on a variety of factors, including relevant experience, skills, and education. In addition to base pay, this role is eligible for both an annual short-term incentive (e.g., bonus or sales incentive) and an annual long-term incentive (e.g., equity), reflecting our commitment to rewarding strong performance and long-term impact. Learn more about our total rewards by visiting https://www.invivyd.com/careers/.

Invivyd isn’t a typical company, and we don’t aspire to be one. The way we work matters just as much as what we deliver for patients and shareholders. We’re proud of our culture. It has helped us navigate uncertainty, challenge convention, and pursue goals that many consider impossible.

At the foundation of everything is a simple expectation: Do the Basics. Be a Good Human.

To each of us, that might mean slightly different things, but at the core of it is follow the golden rule. Treat people with respect, be honest, be accountable, and assume positive intent. What follows is what makes us stand out.

• No Main Character Syndrome Allowed.
• Know Your Stuff. Credibility Matters.
• Don’t Outsource Ownership.
• Change the World, Right Now.
• Challenge the Expected.