Jetsetpilates1mo ago

USD 140000–160000/yr

Director - Franchise Operations

DallasFull Timeexecutive

OtherDirectorFitness & Wellness

0 views0 saves0 applied

Apply Now

Quick Summary

Key Responsibilities

faster readiness, stronger unit economics, brand consistency, and fewer escalations. Own the Dallas region’s North Star scorecard and drive attainment across the four pillars: Training Excellence,

Requirements Summary

Response times, visit cadence, deliverable turnaround, and completion standards. Drive compliance and remediation:Require targeted training or intervention when standards slip.

Technical Tools

OtherDirectorFitness & Wellness

About JETSET Pilates Franchising

At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.

Position Overview

The Director of Franchise Operations turns JETSET’s strategic vision into consistent, profitable results across the franchise network. As JETSET scales, departmental support models create fragmentation: franchisees experience multiple handoffs, unclear accountability, inconsistent cadence, and weak feedback loops. The DFO resolves this by operating the Dallas Regional Training and Support Center (RTSC) as a performance hub, aligning training programs, field services, and launch execution into one regional operating system with clear owners, SLAs, KPIs, and escalation paths. Acting as the bridge between strategy and field execution, the Director drives operational readiness, strengthens franchisee performance, and ensures that new initiatives land successfully at the studio level.

Key ResponsibilitiesThe Director of Franchise Operations (DFO) is the “General Manager” of the Dallas RTSC and the single accountable owner for regional franchisee performance across the full journey, training → launch → 0–90 day post studio opening stabilization → ongoing performance → expansion readiness. This role converts centralized training, standards, and tools into consistent field execution, ensuring franchise partners and their teams receive coordinated support that drives measurable outcomes: faster readiness, stronger unit economics, brand consistency, and fewer escalations.

Own the Dallas region’s North Star scorecard and drive attainment across the four pillars: Training Excellence, Launch Execution, Performance & Profitability, and Regional Field Leadership.

Translate corporate priorities into a weekly operating plan for the region: which studios, launches, and cohorts receive attention, and why.

Maintain a ranked view of studios and openings: top performers to replicate, at-risk studios to intervene, and red-flag escalations requiring executive involvement.

Lead the weekly cadence that runs the region:Regional Operating Review (ROR): openings, readiness gates, at-risk studios, capacity, escalations.Pipeline reviews: training calendar utilization, NSO pipeline, RE/construction support queue (as applicable), and field marketing execution.

Ensure cross-functional orchestration across:

Training Manager/instructor pipeline

Franchise Business Managers (studio performance coaching)

New Studio Openings Launch Managers + Project Managers (opening execution)

Field Marketing Services (RTSC-embedded compliance + implementation + logistics)

Ensure franchisees experience a single coordinated system, not separate “departments.”

Ensure franchisees meet readiness requirements before moving forward (staffing, training completion, marketing readiness, operating setup).

Enforce “stop/go” decisions when readiness is not met—protecting brand quality and unit economics.

Manage and report on regional SLAs:Response times, visit cadence, deliverable turnaround, and completion standards.

Drive compliance and remediation:Require targeted training or intervention when standards slip.

Coordinate escalation when repeat non-compliance persists.

The DFO has authority to:Delay openings when gates are not met.

Mandate remediation training

Increase support cadence for underperforming studios

Required corrective action plans tied to objective KPIs

Ensure every new studio opening is run on a single integrated plan with clear owners and dependencies:Critical path visibility, risk log, and owner action tracking.

Alignment between launch marketing, staffing/training readiness, and operational setup.

Own the outcome targets:

On-time opening readiness

Launch week execution quality

30-day utilization ramp vs model curve90-day stabilization and scorecard attainment

Serve as the primary regional leader for franchisee operational relationships, especially for:

recurring performance issues

standards and compliance enforcement

complex launch or ramp challenges

Own the escalation ladder in the region:

Triage issues, drive resolution, and escalate appropriately to Regional Director / VP Franchise Operations / SVP Ops.

Conduct structured performance interventions when needed:

Corrective action plans, cadence increases, remediation training mandates, and conditional concessions tied to objective KPIs.

Ensure each function has a clear book of business, expected cadence, and measurable outputs.

Build quarterly forecasts: openings load, studio coverage needs, training throughput, and resource gaps.

Drive accountability:Individual performance scorecards tied to team outcomes, not activity vanity metrics.

Institutionalize field-to-central feedback:

What’s failing repeatedly in launches?

What training modules aren’t improving outcomes?

Which playbooks need revision?

Provide structured input to central teams (Ops, L&D, Marketing, Product/Talent):

Data-backed recommendations

Patterns and root causes

Proposed system changes and required enablement

Operational & Leadership Experience

8–12+ years of experience in multi-unit, franchise, or field operations leadershipDirect experience owning regional performance outcomes across distributed locations

Proven ability to implement standardized operating systems across multiple operators

Experience leading cross-functional pods (training, field ops, launch, marketing execution)

Comfortable enforcing standards and making hard stop/go decisions tied to objective KPIs

Demonstrated success in turning underperformance into measurable operational improvement

Performance & Systems Discipline

Strong scorecard operator, experienced in running KPIs, dashboards, and structured operating reviews

Experience owning launch governance, readiness gates, and post-opening ramp stabilization

Ability to diagnose root causes across staffing, training, marketing execution, and operational compliance

Experience building and enforcing SLAs across internal teams

Strong escalation management and remediation planning experience