Jiostar9mo ago

Associate Creative Director - Creative Communications (Copy), Star Plus

Mumbai,MumbaiFull Timeexecutive

DesignCreative Director

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Quick Summary

Overview

Job Summary: As an Associate Creative Director, Creative Communications (Copy), Star Plus you will be responsible for end-to-end writing of channel promos, show launches, brand films, and creative campaigns, working closely with the promo producers, editors, and marketing teams for our HGEC…

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DesignCreative Director

Job Summary:

As an Associate Creative Director, Creative Communications (Copy), Star Plus you will be responsible for end-to-end writing of channel promos, show launches, brand films, and creative campaigns, working closely with the promo producers, editors, and marketing teams for our HGEC Channels.

About the team:

The team is responsible for developing launch and sustenance campaigns for the portfolio and generating and executing creative promos that break through popular culture. They are responsible for increasing brand awareness and improving content sampling on our channels.

Conceptualize the pitch and peg of a new show bearing in mind objective, TG & consumer insights

Ideate, script, and write high-impact promos, show teasers, launch campaigns, and packaging elements for Hindi fiction and non-fiction shows

Take the concept forward to 360 degrees branding - on-air, print, radio, out-of-home, digital, merchandising

Writing on-air-promos of sustenance shows as per the graph of the shows and the creative brief decided with programming

Collaborate with the on-air promo team, marketing, and programming departments to align messaging with brand tone and show strategy

Passion for television, enjoy content/stories/fiction & non-fiction

Literary bent of mind

Ability to collaborate with different stakeholders

Discipline and rigour

Ability to bring in fresh perspective, creativity and diversity

Avid Television watcher – should have strong opinion on content

12+ years of experience as a copywriter or writing screenplays, storylines etc.