J
Jiostar3mo ago

Associate Director - Channel Marketing, Star Plus

Mumbai · MumbaiFull Timeexecutive
OtherChannel Marketing
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Quick Summary

Overview

Job Summary: This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR,

Technical Tools
OtherChannel Marketing
Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.
 
About the team:
This team drives the growth of the Star Plus brand and its content specifically within the OTT & TV ecosystem, with a primary focus on JioStar's streaming platform - JioHotstar. We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey.
  • Define and execute the comprehensive OTT marketing strategy for Star Plus content, specifically tailored to drive subscriber growth and viewer engagement on JioHotstar.
  • Lead marketing initiatives for new subscriber acquisition and existing subscriber retention for Star Plus content across JioHotstar and other relevant OTT platforms, utilizing performance marketing, CRM, and content marketing.
  • Analyze OTT consumption data, subscriber metrics, and campaign performance to identify marketing growth opportunities, optimize marketing spend, and provide actionable insights for Star Plus content on JIOHOTSTAR.
  • Develop and manage the creation of highly effective, native marketing assets and creatives optimized for various OTT platforms, digital channels, and JIOHOTSTAR UI/UX to maximize content discovery and conversion.
  • Collaborate with the JioHotstar product and content teams to ensure Star Plus content is optimally positioned and promoted within the platform's marketing channels, aligning with overall JioHotstar growth objectives.
  • Proactively identify emerging OTT marketing trends, platform features, and digital marketing innovations to ensure Star Plus maintains a competitive edge in subscriber engagement.
  • Collaborate intensely with Internal Digital Growth Teams, JioHotstar Product & Content Marketing Teams, Social Listening, and Analytics teams to ensure seamless execution of marketing campaigns and accurate reporting.
  • Manage relationships with digital marketing, performance, and creative agencies, ensuring strategies are aligned with OTT growth and JioHotstar marketing objectives.
  • Internal: JioHotstar Product & Content Teams, Digital Growth Team, Social Listening Command Centre, OTT Analytics, Programming, Communication, Consumer Insights, Legal, Sales & Distribution.
  • External: Digital & Performance Agencies, Influencer Networks, OTT Platforms, Research Partners, PR.
  • Deep, inherent understanding of the OTT landscape, consumer marketing behavior on streaming platforms, and the complete subscriber lifecycle (acquisition, activation, retention, monetization).
  • Expert in interpreting OTT marketing metrics (e.g., MAU, DAU, churn rate, LTV, subscriber acquisition cost, content completion rates) to drive strategic marketing decisions.
  • Proven track record in managing large-scale performance marketing campaigns (e.g., SEM, Paid Social, Programmatic, App Install) to drive subscriber additions.
  • Ability to translate content strategy into engaging marketing narratives and promotional assets optimized for digital and OTT environments.
  • Familiarity with major OTT platforms' marketing capabilities; direct experience with JioHotstar or similar large-scale streaming platforms' marketing ecosystems is highly advantageous.
  • Ability to present complex marketing data and strategies to leadership, showcasing campaign ROI and impact on JioHotstar growth.
  • 7+ years of experience exclusively or predominantly within an OTT platform's marketing team, or a digital agency with a strong focus on subscriber acquisition and growth for streaming services.
  • Postgraduate qualification required (MBA in Marketing/Digital Communication preferred).
  • Listing Details

    Posted
    December 30, 2025
    First seen
    March 26, 2026
    Last seen
    April 24, 2026

    Posting Health

    Days active
    29
    Repost count
    0
    Trust Level
    23%
    Scored at
    April 24, 2026

    Signal breakdown

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    J
    Jiostar
    lever
    Employees
    5
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    Associate Director - Channel Marketing, Star Plus