Associate Director - Cross screen viewership insights

We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions.

• Build and manage integrated deterministic datasets across TV & Digital ecosystems
• Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement

• Analyze cross-screen behavioral journeys and consumption patterns
• Generate actionable insights to solve key business problems

• Design and maintain centralized MIS dashboards tracking KPIs across business units
• Identify performance gaps and provide clear, data-backed recommendations
• Develop predictive models for cross-screen consumption and engagement trends
• Drive AI-led automation and analytics adoption to improve efficiency and scalability

• Translate data into clear narratives and executive presentations
• Drive alignment through workshops and leadership forums

1. 8+ years of experience in consulting, strategy, analytics roles.
2. Hands on experience of SQL & data processing.
3. Strong grasp of business concepts and data interpretation.
4. Excellent written and verbal communication skills.
5. Ability to simplify complex ideas and tailor messages for various audiences.
6. Work in fast-paced environment.